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Essays 1981 - 2010

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Capital Raising in an Entrepreneurial Business

investor, or a lender, the business needs to be in a condition that makes it attractive in terms of business proposition, the need...

The Economic Infrastructure of Brazil

more manageable 6 percent (CIA, 2001). Brazil has been working diligently to expand its international presence, while simul...

World Trade Organization and Entrance of China

firms and services are able to take advantage of opportunities involving water treatment, solid waste disposal technology, environ...

Management and Business Practices and the Influence of Chilean Culture

role model for economic reform as its business sector broadened its reach considerable in the international market and as it is a ...

Behavioral Styles and Case of Bob Knowlton

of the other mans brilliance and accomplishments. Knowlton wondered, in the back of his mind, if Fester had been brought in to rep...

Independent Auditing Committees and Businesses

decades (Kalbers and Fogarty, 1998). It became clear that management was not demonstrating effective and complete accountability r...

Corporate Ethics

be the first motive. The purpose of this paper is to examine the concept of corporate ethics, to provide examples of such e...

Customer Relations' Success

and feel that they are important to you. The hospitality industry is one of the best industries to use as an example. Just as a ...

Student Supplied Business Economics Questions

Quantity Demanded If we look at this we see that the demand curve shifts to the left as the demand drops, however, the supply re...

Grandma Tracy's Popcorn and Marketing

are standard items in any kitchen and the product contains nothing that can be described as controversial or questionable. Popped...

Business Plans

In five pages this paper answers the 'whys' and 'hows' of business plans in a consideration of their importance. Three sources ar...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Evaluation of a Case Study on Fiduciary Responsibility

of a deal. While it is never certain what is in the mind of the individuals involved, what is certain is that investors lost money...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

the companys products and their dollar-value, marketing has always been one of P&Gs great strengths. In the section of the case ...

Employee Considerations and Global Business

to four cities in the space of only eight years underscores that fact. The case study also makes it clear that the move to Malaysi...

Encouraging the Development of the Internet in Developing Nations

Business moves more quickly than at any other time, and it is essential that remote sites be in contact with each other, with corp...

Failure of eToys.com

instances for larger items, selling goods that were then dispatched straight from a manufacturer, in effect the company was acting...

Business Intelligence Competitive Tool of Data Mining

"junk" from the system before uploading the data and implementing a data mining tool. PNC Bank Corp. is used as an example of a ...

Trade Barriers and International Business

strategy in the country. In order to trade a company needs to have a license of authority from the government and to be able to ge...

Data Mining and Business Intelligence

in the United States, decided to purchase Model 1. V. Conclusion Those businesses which apply data mining tools will have the adva...

Business Executives and Self Interests

In five pages this paper examines business self interest as considered by Brager and Holloway in Changing Human Service Organizati...

Canada and The Cheesecake Factory

(b), 2002). The foodservices industry as a whole in that country is $42.6 billion a year, representing 4 percent of the Canadian e...

External or Operating Companies and Franchises

commercial cleaning and restoration services (Kate, 1997). Because of the wide range of services this company offers, however, fra...

Global Business of Nokia

that firm success and community prosperity are intertwined. Merging this base with the newer strategic realities of community inv...

Team Based Businesses and Applications of Incentives

incentive program there are several reasons that this is true. Many companies have found that giving incentive awards to individu...

Case Study on New Technology Systems Introduction

these stages involves sending the report between individuals, taking up time, often this will also be between offices with a two d...

Business and Centralization vs. Decentralization

optimum; this may be done by tailoring its practices to its own customer base (Chang and Harrington Jr. 1427). For example, if o...

Successfully Getting a Bank Loan

the loan as well as the ability to remain in business, at least until that loan is repaid. What the Business Needs...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...