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Essays 61 - 90

International Franchising of A and W Restaurants

strong presence in the fast-food marketplace. While A&W doesnt have the sheer size of McDonalds, it does have longevity. What this...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Promotional Analysis of Harry Potter Books and Films

in a British field weeks before the books release (msn, 2004). Both of the above hits are sandwiched in between the ads...

Marks and Spencer's International Strategy

approaches would be suitable for the multinationals needs. Acquisition in which only ownership changes would appear to be a solut...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Overview of Curves for Women Company

Existing competition There is an high level of competition within the fitness industry. To understand this we can look at the way...

International Marketing Plan of the National Basketball Association

European players as Spains Pau Gasol of the Memphis Grizzlies, Germanys Dirk Nowitzki of the Dallas Mavericks, and Frances Tony Pa...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Chicago Pizza in the Czech Republic

for there to be many cultural differences. Being fluent in the language may serve to create understanding, but alone it will not ...

Russian Expansion of Victoria's Secret

et al, 1998). To the normal customer walking into one of these stores there would be no discernible difference between comp...

The “Spiderman” Franchise

According to Turan, Spiderman is an "?ber-franchise whose north of $250-million budget and sky-high expectations make it a master ...

Crossover Development and George Lucas' 'Star Wars'

past twenty years, the benefit of which was first truly realized with the likes of teen idol lunch boxes; since the advent of the ...

Expanding to Chile or Mexico

is industry-oriented. There appears to be much promise in services but the sector is not well developed as yet. Mexico * Positive...

Strategies for Market Entry

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

Syria and Franchises of Burger King and McDonald's

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

Leadership as Interpreted by Vince Lombardi

are not born. They are made by hard effort, which is the price which all of us must pay to achieve any goal that is worthwhile" (...

International Trade Case Study on Global Beer

In sixteen pages a case study on Global Beer is presented in a consideration of its Japanese marketplace entrance with a discussio...

Star Wars New Episodes

that context, it becomes clear that they must be seen as something very different than what any audience has seen in the nearly 10...

Overview of Hotel Franchising

In eight pages this paper discusses the hotel industry in an examination of franchising in terms of benefits and agreement clause ...

24th AMENDMENT

very Amendment. As such, the Court unanimously agreed people were not to be penalized for opting in favor of what was already the...

Franchise Accounting: A Career Analysis

vitally important to enter into a career confidently the first time, ensuring that it is something one can truly profit from, both...

Syria and the Market of Fast Food Franchises

by the organisation which the effect, in understanding them the organisation is in the best position to influence them (Thompson, ...

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

Retail Franchising Today

This 10 page paper discusses the advantages and disadvantages of purchasing a franchise, a concept which started in 1919 with A&am...

Overview of Franchising

In eight pages franchising is examined in an overview that considers its popularity, how it works, its financing, and why it is a ...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Overview of Pizza Hut

In five pages this Pizza Hut overview includes corporate history and a management plan outline that includes franchising, services...

Franchisor and Franchisee Relationship

In ten pages the franchisee and franchisor relationship is the primary consideration in this discussion of franchises. Seven sour...

Considerations before Entering the Global Marketplace

The writer discusses some of the things Blue Chip Franchise Corporation (BCFC) should consider before it moves into Dubai, includi...

Joe Silvagni Pizza Franchise Case Study

In eight pages a fictitious pizza franchise in Australia is analyzed in this case study due to the substandard performance of empl...