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Airline Industry Trends

information systems. Even with these techniques, Zea (2002) argues that airlines in general have done little to manage risk...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

The Importance of Transformative Change

Investigation Board identified specific issues related to communication and leadership that contributed to the accident. Though n...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

How to ensure Research is Undertaken Ethically

the Greek ethos, meaning customs. In the past ethics were merely customs, the way people were expected to behave and the standard ...

Starbucks in 2011

2012). By the second quarter of 2010 the profits had increased eightfold (Motavalli, 2012). Continued recovery has been aided by t...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Decision Making and Statistics

a laptop can be a wise investment. However, there is always the possibility that the cost of insurance could outweigh the benefits...

Issues with Multiple Projects, Costings and Control

advantages; this includes a potentially higher level of expertise than the firm would have been able to gain alone. A key element ...

Assessment of McDonalds

fast growth without the need for large amount of capital investment. Active highly differentiated marketing supports both the comp...

Economic Theory in News Articles

offshore companies (Klie, 2012, p15). The legislation proposes measures to deter companies from pursuing offshoring arrangements b...

Reaction Strategies to SWOT Factors for Southwest Airlines

the low cost position. With a differentiation strategy the technological development and increased facilities on-board may be leve...

Apple Computer Innovations

for Apple products. The Xcode developer is the most used. Apple says this is tightly integrated with the Cocoa and Cocoa Touch fra...

Using the Internet to Build a Competitive Brain Trust

and commitment to the venture, help to guide the venture in the right direction. This includes not only team members, but, critica...

Analysis of Motorcycle Company

maintains a Made in America" practice (TDi Media, 2010). Its brand separates them from other motorcycle companies. It is an experi...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Largest Low-Cost Airline

industry in technologies and practices that will conserve and protect natural resources. 2. Strategic Goals, Mission and Vision ...

Proposal for a New Assessment Model Aimed at Analysis of Information Technology Use within a Firm

which an organisation competes. Porter (1985, p13) has designed two differing categories of competitive advantage; cost advantage ...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Sustainable Banking in Sub Sahara Africa - Research Proposition

to be made available to support increased economic development which will have a significant positive impact on the social environ...

Proposal for a Regeneration Project to Reduce Unemployment

able to contribute. The aim of Community for Commerce may be summarised in a mission statement which reads "To improve the envir...

Law and the Impact of Evidence

investigation. Evidence can assume many forms including testimony from witnesses, forensic evidence such as DNA data, or document-...

Shadow and De Facto Directors

behaves, not just the directors or the officers of a company. Individuals that are not on the board may still be at...

Measuring Cultural Differences

Developed in the 1980s, when international business first underwent a major surge, the cultural dimensions theory is a model throu...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Women and Children as Products in the Sex Industry

Women and children have been exploited throughout history by those that seek to profit in one way or another from that...

Change and Its Impact on Middle Management

Organizational change is a necessary process for any large organization. In 2009 Starbucks underwent a significant organizational ...

The Benefits and Challenges Associated with IFMIS Implementation in a Developing Country

may not only facilitate further donor aid, may also increase the potential level of trust that trading partners or investors may h...

PRIMARY ORGANIZATIONAL STRUCTURES AND EXAMPLES

branding efforts. The McDonalds brand is synonymous with Big Macs and Quarter Pounders (much as the KFC brand is synonymous with f...