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Career Choice of Marketing

has only just recently taken online. By doing so, ODonnell has placed himself squarely in the middle of some of the most innovati...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Enforced Leisure and Its Dangers

Much of Europe always has predisposed to "big government" and a view that the government needs to oversee the welfare of its citiz...

Burger King and British Drinks Diageo Company

be created. As the purchase of Burger King was in the food and drink related sector, this may be classes as a related diversificat...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Tutorial on Expectancy Theory

the very simple reason that everyone is different. This essay looks at one theory, expectancy theory. Researchers and theorists h...

Case Study of Commodore International

that could be attached to the customers TV set. It was controlled by a keyboard or it could be controlled by an infrared remote de...

Student Case Study on Systems Development

requires a different access level, with the ability to process data to produce the final results, bringing the different results t...

Fraud and the Ethics of Internal Auditing

when it comes to the corporate world. Not to follow this path would reap severe consequences upon the business that ignored the i...

Lunn Poly Direction Change

This British travel company is examined in five pages in terms of its choices and considers whether it should focus on business tr...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Communicating Nonverbally

In five pages this report examines how to communicate nonverbally through facial expressions, body language and tone in business, ...

Politics and Problems Pertaining to the Long Island of 2001

In five pages this paper discusses political and business problems as they pertain to Long Island with transportation, environment...

Case Study of Domino's Pizza

Because society is fundamentally based upon performance and profit, it is not unusual to find that corporate individualism works a...

Analyzing Prudential Insurance Company

In a paper consisting of eleven pages a company history along with a SWOT analysis, discussion of the managerial accounting system...

Common Interests, Common Good by Shirley Sagawa and Eli Segal

In four pages this text is reviewed in a consideration of organizational and business cooperative partnerships. There are no othe...

Stakeholder Strategy by Ann Svendsen

In four paages this business text is reviewed in terms of the author's view that profits must be maximized while at the same time ...

E-Commerce, Physical Presence vs. On-Line Existence

This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's ph...

Massey Ferguson Analysis

The mid 1970s financial problems of Massey Ferguson are considered in this business paper consisting of six pages in which the pro...

Not Globalizing and Its Dangers

In six pages the decisions of some businesses not to become globalized and the dangers to profitability that could result are exam...

Aviation Industry Simulation Models

In sixteen pages this paper examines the airline industry in terms of the business tools known as simulation models and the role...

Should We Normalize Trade With Cuba?

The U.S. embargo on goods to and from Cuba is the subject of much discussion in the business and political community today. This p...

Functionalism and Other Perspectives in Communication

This paper examines various types of communication. The author distinguishes between functionalism and critical or interpretive s...

Thoughts and Philosophies of Benjamin Franklin

In five pages Franklin's thoughts and beliefs regarding such topics as politics, religion, and business are discussed within the c...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Internet LAN Connection

In an essay consisting of five pages a Martin Heller article is used in a discussion of how a company was able to find a solution ...

Exporting Issues

In four pages this paper discusses initial business exporting issues such as adjustment of products, distribution, and new country...

Tactics of Persuasive Marketing

In five pages this paper examines business marketing in a consideration of various persuasive tactics. Seven sources are cited in...