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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Analysis of Netscape Communications

In six pages this research paper presents the history and some financial information on Netscape Communications Corporation that i...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Global Internet Business Opportunities and Challenges

has as its multimedia domain , the World Wide Web. The Web is the tool that makes possible the leaping across the world in split s...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Business Overview of Delta Airlines

In six pages a company history, innovations, achievements, and financial report of Delta Airlines are provided along with a table ...

Kellogg Company and Business Results

In five pages Kellogg's business results for fiscal 1996 are discussed in terms of its $7 billion worth, manufacturing operations ...

Overview of Bedford Stuyvesant Restoration Corporation

In thirty two pages an overview is prsented in terms of history, legal issues including liability involving the 1998 death of two ...

Overview of the Sprint Corporation

In five pages this paper examines Sprint in an overview of its corporate history, acquisitions, joint ventures, presents on the In...

U.S. Retailer Neiman Marcus

In eight pages this paper discusses the Neiman Marcus retail franchise that has remained true to its roots and escaped the popular...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

General Business Internal Structure of PepsiCo Inc.

In eight pages this paper discusses PepsiCo's internal structure in a general overview that discusses competitive emphasis, polici...

Small Business Female Entrepreneurs Case Study

barriers that typically stand between women and the opportunity of entrepreneurship. Developing countries especially would do wel...

Apple Computers' Struggle Against Microsoft.

A paper that addresses the problems faced by Apple Computers, Inc. The author contends that Apple computers main competition, Mic...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

International Marketplace Contracting

In a paper consisting of nineteen pages such pertinent international business issues as currency, ethics, politics, and culture ar...

Late 19th Century Changes in American Lifestyles Due to Big Business

In a paper consisting of four pages the changes resulting from American industrialization are considered in terms of influences, e...

Business Budgets and How They Can Be Used Strategically

In six pages this paper examines strategic organizational considerations with regards to budgets in order to produce customer sati...

A Historical Overview of German Bioethics

This paper provides an in-depth history of the changes that took place in Germany since 1933 in terms of the relationship between ...

Global Business and the Influence of Mergers

In five pages this paper examines how international business is being influenced by mergers and emphasis upon globalization. Thre...

GE's Future

In five pages General Electric PLC is examined in a recent history overview that also includes future growth recommendations along...

Life of Charlemagne by Einhard, History of the Franks by Gregory of Tours, the Monarchy and the Church

In five pages the historic relationship between the monarchy and the Church as portrayed in Life of Charlemagne and History of the...

American Business and Babbitt by Sinclair Lewis

In five pages this paper discusses 1920s' America and the middle class's business practices as represented by the protagonist of...

Soviet Union's Breakup

In five pages this journal style paper examines the breakup of the Soviet umbrella and considers its impact on people and business...

The Debt Financing Industry

A paper discussing business growth and debt financing. The author provides examples of various types of financing. This five pag...