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Essays 2311 - 2340

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Russell Corporation's Information Management

In eight pages the Russell sportswear corporation is examined in a consideration of how it manages its systems of information tech...

Multinational Marketing and Cost Effectiveness

Tremendous success here does not necessarily equate any measure of success abroad, as Disney learned while it took the French site...

PepsiCo and IT

In fifteen pages this report examines the information technology of PepsiCo in a consideration of policy, strategic, and objective...

Widget Box Product Marketing of Widget International

important for Widget International to get to these other countries first. According to Ivan P. Fellegi, Ontario is the larg...

Case Study on Nike

running shoes. When running became popular in the 1970s, Nike improved its line of running shoes to appeal to the new market. When...

Strategic Commitment and Corporate Competitive Advantage

the primary reason the company exists, strategy details its commercial rationale, values explain moral principles, while behavior ...

Fiberglass Industry Competition

In six pages this paper discusses the fiberglass industry's competition and evaluates risks and strategic approaches with future i...

eProcurement Implementation and Development Strategy

In twenty six pages this paper examines how an eprocurement development strategy is implemented with strategy, strategic choice, a...

Renaissance Company Business Analysis

In twelve pages Renaissance Company is examined in terms of profit margins, investment returns, market shares, and future trends w...

Russia and Nike

In five pages law, politics, and culture are examined as each relate to the Russian market entry of Nike with strategic positionin...

London Tourism Improvements

In 8 pages this paper examines how London's tourism can be improved through strategic marketing enhancement that would be both tou...

Marks and Spencer' Analyses

In five page a strategic consideration of Marks and Spencer includes PEST and SWOT analyses along with an examination of internal ...

Traditional to Customer Based Strategic Marketing Shifts

In eleven pages this paper discusses changes resulting from this strategic shift and its implications. Eleven sources are cited i...

Overview of the Drug Prevacid

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

Overview of the Civil War Battle of Gettysburg

In nine pages this pivotal battle of the Civil War is examined in an overview of the events leading to it and a listing of officer...

A Case Study for Amazon.com

The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...

London Zoo Marketing

with a wide range of animals, all provided for the entertainment and enjoyment of those who are coming to see something that they ...

PC Industry and Strategy Alternatives

In six pages this paper examines Gateway, Compaq, and Dell in terms of strategic model alternatives. Seven sources are cited in t...

Ethnic Groups and Educational Strategies

In sixteen pages this research paper examines U.S. ethnic groups in a consideration of multicultural education and various strateg...

Nursing and Reflective Practice Techniques

Nursing and the training of nurses through reflective practice techniques are examined in 11 pages with the importance of applying...

Present and Future of Boeing

In a paper consisting of eight pages Boeing's current position is assessed by way of a SWOT analysis of its strategic position bef...

Overview of Daimler Chrysler

In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...

Overview of the Automobile Industry

In eighteen pages the automobile industry is examined in an overview that includes industry changes, strategic growth, quality ass...

Organizational Structure and Management Strategy of the NBA's Philadelphia 76ers

In five pages this report presents an organizational and strategic overview of the Philadelphia 76ers. Six sources are cited in t...

A Case Study of the Brookstone Hospice

A research paper that draws upon a case study of the Brookstone Hospice. The author presents a method for a strategic corporate a...

Tasty Baking Decisions

In six pages Tasty Baking is examined in terms of its present strategies and future course when it faces competition from a large ...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Brief Psychological Therapy

In six pages brief therapy methods are examined and include psychodynamic therapy, cognitive behavioral therapy, and strategic sol...