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is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

gone a long way by beginning the recall of Cream of Won Ton soup, and this information needs to be gotten to the media at once. Ho...

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

In seven pages income equality is considered in an examination of post September 2000 Business Week and Fortune business journals....

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

In three pages a sample interview with a public relations professional is presented in a consideration of such topics as career co...

In twelve pages this paper examines public relations in a discussion of the role it plays within organizations that goes beyond th...

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

educational improvement. Previously a respected public school, it now serves only those of the district who cannot afford a priva...

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

In five pages this paper considers how public relations influences technology and science with a story of Kuwait provided as an ex...

In eight pages this paper discusses marketing in a general overview that includes conceptual definition and consideration of such ...

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

In seven pages public management is discussed in terms of the management of human resources, organizational theory, formation of p...

expectations that may make some messages unacceptable. For example, claims regarding a product being sold though marketing may be ...

have similar duties in terms of the role they perform. All have to abide by the laws of the land, all have to take into account th...