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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

The Business of Club Med

Club Med has recently undergone a sea change in management, with a Euro-Disney savior being brought in to help reorganize. This re...

Kellogg Company and Business Results

In five pages Kellogg's business results for fiscal 1996 are discussed in terms of its $7 billion worth, manufacturing operations ...

Analysis of Sonic, Incorporated

In ten pages this paper presents a business analysis of the Sonic, Inc. fast food conglomerate in an examination of their solid ...

Electronic Data Transfer Evolution Through the Internet

In ten pages this paper examines how EDI has evolved as a result of the Internet and considers the future of business computer net...

Merck and Company Inc. Business and Marketing Philosophy

In fourteen pages this paper discusses the business and marketing philosophy of Merck and Co. There are at least 12 sources cited...

Financial Assessment of Northland Cranberries

In twelve pages this paper examines Northland Cranberries Inc. in a financial management overview that also includes a concisely a...

Analysis of the Health Club Industry

In ten pages a health club business plan sample is included in this health club industry analysis. There are 7 sources cited in t...

Business and Electronic Commerce

In eleven pages this research examines Internet marketing in a consideration of its implications for business with globalization a...

Small Global Businesses and the Impact of the Internet

In eight pages this paper discusses how small businesses have been able to successfully compete in the global market due to Intern...

Internet Communications and Marketing

This essay consists of four pages and examines how business marketing has been affected by telecommunications. There are more tha...

Telecommunications and Marketing II

In twelve pages this research paper examines the Internet's impact upon business with a variety of issues discussed and marketing ...

Small Business and the WWW

the middle of the night, design Christmas presents for two nieces and a co-workers child, make special shipping instructions, and ...

Global Internet Business Opportunities and Challenges

has as its multimedia domain , the World Wide Web. The Web is the tool that makes possible the leaping across the world in split s...

DirectInvest Brokerage Service Marketing Plan

means of encouraging them to use the online services-in keeping with the nature of electronic commerce over the Internet, the indi...

Lush Ice Cream and Sorbets Marketing Plan

In twelve pages this paper examines a marketing plan for the Lush Ice Cream and Sorbets startup ice cream business. There are 10 ...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

IT Overview

In twenty pages this research paper presents an overview of information technology in a consideration of its societal and business...

Decisions and Data Warehousing

In ten pages this research paper discusses decisions made in information storage and data warehousing with a definition of data wa...

Overview of Distributed Databases

In nine pages this research paper considers distributed databases in terms of operation, advantages, and history with various busi...

Proposal for a Small Business Management Information System

In fifteen pages this paper examines how a small business can create a management information system to meet its need in a proposa...

Internet and IT

In eighteen pages this paper discusses business information systems and the increase in Internet technology uses. Twelve sources ...

Business Applications and Programing Languages

In thirteen pages this paper discusses how business apply programming languages. Eight sources are cited in the bibliography....

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Videoconferencing and Business

(Zeile, 1994). In the early 1990s, the price of a video system for a full room ranged from between $40,000 to $100,000 with roll...

Home Businesses and Computer Generated Changes

In a paper consisting of five pages home businesses are examined in terms of the changes brought about by computers. Eight source...

Global Impact of Computers

parts of the world. In Japan the realities that involve the computer and the participation in such is called maruchmedia, or mu...

LAN Computer Network Construction

In nine pages a Layered Approach Network for business is examined in a consideration of various standards, procedures, and techniq...

Small Business and Information Technology

In a paper containing ten pages IT as it pertains to small businesses is discussed and includes its uses, the relevant issues, adv...

Societal and Workplace Impact of Computers

COBOL, PL1, RAMIS, FORTRAN and many others. While some languages have survived the PC revolution, many languages have become obsol...