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Essays 1141 - 1170

Marketing Strategy: From Traditional to Customer-Targeted

information within them and understanding the theoretical frameworks in which each was undertaken. Literature Review Factory Produ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Strategic HRM at Disney Theme Parks

This 10 page paper looks at the topic of strategic human resources management, how it may take place and the different approaches ...

Strategic Hotels and Resorts

when it is considered that there is only an average 5.5 percent increase in room rates in the North America market and 17.4 percen...

The Advertising of OpenSkies; The New British Airways Subsidiary

This 7 page paper looks at the print advertisements that were used by the new subsidiary of British Airways; OpenSkies to launch t...

Strategic Use of Human Resource Management Practices

The writer looks at the way that HRM strategies and approaches may support and guide organizational strategy. This is considered b...

Complexity and Chaos Theory in the Business Context

the cause and effect linkages, but they cannot be directed (Pascale, 1999). The principles have been obtained from the nat...

CISCO, AN OVERVIEW AND ORGANIZATIONAL THEORIES

market, the company has been branching out; its moving away from selling network gear and is investigating other sidelines such as...

Assessment of L'Oreal and Strategy Recommendations

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

STRATEGIC ANALYSIS - FORD MOTOR COMPANY

the industry in the United States. What does it take for an automaker to get ahead in a very competitive market? In...

Strategic Influences Observed at Marks and Spencer

especially if they have power within or through in the media and may influence the perception of the firm, which in turn may influ...

Paradise Lost - General Dynamics on Kava Island

The writer considers the kinds of strategic decisions, implementations and ethical considerations General Dynamics must make befor...

L'Oreal in China

the differences that exist between the input and the output markets across the different countries where there are operations, the...

STRATEGY UPDATE -- SHELL

Examines Dutch Royal Shell's 2010 strategies through the lens of five strategic management tools. There are 3 sources listed in th...

An Internet strategy for Kudler Fine Foods

taking advantage of opportunities that are within their environment, which will complement the existing strategies. The paper exam...

STRATEGIC ANALYSIS: HARLEY DAVIDSON

expansion is likely on tap (Gorham, 2010). SWOT Analysis (Source: Datamonitor, 2010) Strengths Strong market position * Great bra...

SOUTHWEST AIRLINES - SWOT AND STRATEGIES

been asked to discuss Southwest Airlines internal factors (strengths and weaknesses) and external factors (opportunities and stren...

Analysis and Recommendations for Bundy Asia Pacific

transferring technology from other parts the company, change the way in which management is taking place in order to embrace long-...

Nano Car and the Company's Financial Goals

as steel (Saini, 2008). Towards the goal, the company plans to acquire more companies that have the raw materials Tata Groups comp...

Plan for the Development and Operation of a Center to Provide Healthcare and Educational Services for Mentally Disabled Children

the vast majority; 83.2% are not attending school (El-Hazmi et al, 2003). It is generally accepted that education is a key elem...

Clearsky Strategy Alternatives

a price which is greater than the cost level of providing that differentiation (Grant, 2004). In trying to undertake a cost adva...

STARBUCKS AND STRATEGIC MANAGEMENT

the environment, "we enjoy the kind of success that rewards our shareholders" (Our Starbucks Mission, 2010). What components of t...

SYNOPSIS/REWRITES: WERTHER & CHANDLER AND KOTLER & LEE

ExxonMobil and Ford. But the authors are balanced - there is also an anti-CSR discussion, pointing out that stakeholders ne...

STRATEGIC MANAGEMENT: A LITERATURE REVIEW

managers struggle with the concept of strategic management. Its no wonder that French (2009) in his article about the semantics of...

TELECOM NEW ZEALAND AND STRATEGIC ANALYSIS

up of five divisions, or groups: Chorus, Telecom Wholesale & International; Telecom Retail; Geni-i and APPT (About Telecom New Zea...

Analysis of the Telecom Corporation of New Zealand

consumer and business customers (Anonymous, 2010; Telecom Corporation, 2009). The organization has grown utilizing a strategy of...

HRM and Organizational Performance Measures

in order for customers to return and the firm to be successful the quality of the product is an issue. However, this an issue that...

Analysis of the Competitive Position of Revlon

loses so is in a difficult position. The long term mission of the firm is "to emerge as the dominant cosmetics and personal care...

Strategic Assessment and Recommendations for Coca-Cola

script, the same style that is used for the Coca-Cola label today (Coca-Cola, 2010). When sold in this way the sales amounted to n...

The Management Of Working Capital And The Strategic Potential

The paper is written as a reflective document, looking at the way the concept of working capital can be studied, and had may be ap...