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Essays 1411 - 1440

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Discussion Questions on Marketing and Strategy

can be expected to have greater success in achieving long-term objectives that draw on collective experiences in applicable areas....

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...

Southwest Airlines Strategy

Southwest will need to alter policy in order to achieve the strategic position it wants and needs to occupy within its industry. ...

Ryanair's Future Strategy

train, as the airfares have reduced and competed not only with each other but also other forms of transport. One of the companie...

Marketing Strategies and the Mobile Telephone Industry

In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...

Strategy of the Wal Mart Retail Chain

a high degree of careful budgeting to save money (Berry and Seiders, 1993). The company also had the advantages of being ignored b...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

Conflict in Bosnia and Global Strategy

has also been criticised as continuing for too long a period. However diplomacy also provided a continuing back-up and route for p...

Post 911 Delta Airlines' Strategy

way of differentiation (Mintzberg et al, 1998). Cost advantage is where a company has lower costs than its rivals in producing the...

Tesco's, Technology, and Strategy

If we use Porters five forces the industry may be analyses in terms of existing competitors, the threat of new entrants, substitut...

Strategies for Market Entry

goods are produced they need to be exported to the country concerned. This may be undertaken directly. For example, Zanussi produc...

Recruitment and Retention Strategy Development

be limited to only ten questions to ensure that it is not a chore to complete. To make the most of this...

Motivation Strategies

then is to learn how to best manage our time and how to plan for those things which are important to our lives. The first step th...

Health Education Teaching Strategies

actual sexual violence (Pateman, 2002). Students further learn how to set sexual limits and the need to respect the limits of othe...

Oprah and Strategy

0.02 3 0.06 Diversification of interests 0.04 3 0.12 Strong culture 0.07 4 0.28 Innovation 0.1 5 0.5 Weaknesses Reliance on a si...

The Advertising Strategy Book Positioning: The Battle for Your Mind by Al Ries and Jack Trout

termed "positioning." The key to understanding this book and applying it to the world of advertising is to know what the authors ...

HSBC Bank Global Strategy Assessment

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

Wal-Mart's E-Marketing Strategies

on the Internet as far as becoming an e-commerce business. Cynthia Lynn, a spokeswoman for Menlo Park, Calif.-based Walmart.com, ...

Estelle Enterprises Case Study on Strategy Development

the contracts to supply the western countries, they are now seeking to break the exclusivity that Estelle hold. This would mean th...

Marketing Strategies for Juice Bars

research; whether that research involve scoping out the competition (which well review later), reading articles in industry public...

Nike and International Strategies

If we look to the evidence it appears to be mixed, with most brands undertaking a tactic of some elements that are standardised an...

Student Submitted Pricing Strategy Case Study

reduction of the overall cost of each car as more are produced as the fixed costs are divided by the number of cars made. For exam...

Amazon.com's Strategy in the Long Term

anything they may want to buy online" (Amazon, 2001). From this it is apparent that the company, although well known for books n...

eCommerce and Dell's Strategy

is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

Airline Travel and Motivational Strategies

Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

Contemporary Political Strategy and the Theories of Adam Smith

who unwittingly contributes to the good outcome is not at fault. Perhaps he is propelled by greed but that is of no matter. Rather...

Internet Strategy of British Airways

airline industry and including the development of technology and as time went by this was increasing apparent that it would have t...

Strategies and Competitive Advantages

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...