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Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

The Norwest - Wells Fargo Merger

This 18 page paper discusses the 1998 merger of Wells Fargo and Norwest, two major financial institutions. The writer also provide...

Next Generation Transferral of a Family Owned Restaurant

In five pages this paper discusses issues that need to be addressed when passing a family restaurant to the next generation. Five...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Overview of Marketing for an Independent Garden Center

purchases for resale. Every retailing business must be aware of the extreme competitive nature of todays retail market in order t...

Turkey and the Marketing of Computer Hardware

that a number of other entities will also recognize the opportunity, as well. II. TRANSPORT BARRIERS FOR PRODUCT Computer hardwa...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

The Makhteshim Chemical Works Case

The company at issue is an Israeli firm that is trying to gain market share. This five page evaluation relays the problems inheren...

Computer Problems and Concerns Resulting from the New Millennium Transition

In six pages this paper presents an overview of Y2K that considers problems, issues, theories, and preventative measures. Five so...

Moonlighters and a Sales Management Fictitious Case

This paper presents a fictional company case analysis of seven pages in which the issue of moonlighting and its repercussions are ...

Overview of Dell Computer Company

In eighteen pages the rise of Dell to the leading personal computer manufacturer is documented with an examination of the current ...

Small Commuter Airlines and Small Airports

In twenty five pages this research paper discusses issues including success obstacles, finances, service and safety as they pertai...

Rational Decision Making and Consumerism

In eight pages relevant marketing and economic issues are considered within the context of consumerism and making rational choices...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s...

Overview of Consumer Research Groups

Consumer Research Groups are considered in ten pages with terminology definitions, issues, functions, and significance included in...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Past, Present, and Future Internet and Marketing IV

In fourteen pages this research paper considers ecommerce in an examination of past and future growth with various companies and m...

Avis and Racial Discrimination

In nine pages this paper discusses the racial discriminatory practices of Avis Rent A Car with landmark U.S. Supreme Court cases o...

Comparative Analysis of ValuJet and SWA

factors for the inherent successes and/or intrinsic failures of each airline shall be examined. Clearly, neither ValuJets short...

Air Express International's Growth

Stockholder issues and the amazing growth of AEI is analyzed in this paper consisting of twenty five pages with services, market s...

Air Express International's Growth II

In thirty pages this paper analyzes AEI's growth less in terms of financials than on such issues as global expansion, acquisitions...

Overview of Bedford Stuyvesant Restoration Corporation

In thirty two pages an overview is prsented in terms of history, legal issues including liability involving the 1998 death of two ...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Global Joint Ventures and the Management of Risk

focus now than at any time in the past. While that global presence contributes to the success of all segments of a specific organ...

Global Trade and the Netherlands

In five pages this paper examines the Netherlands' global trade practices in a consideration of various issues including exports, ...

Japanese Market for the Sale of California's Zinfandel Wine

In fifteen pages this paper examines a California Zinfandel wine Japanese overseas marketing plan in a consideration of such issue...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Normalization of Trade Relations Between Vietnam and the US

One-quarter of a million American citizens visited Vietnam last year, a number that reportedly should have been reached this aroun...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...