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Essays 121 - 150

Levi Strauss Marketing

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

U.S. Brands' Global Marketing Plan and Dominance

may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...

Commercial Market for MP3 Players

Digital Audio Broadcasting (DAB) (MP3-Mac, 2004). MPEG being short for Moving Picture Experts Group (MP3-Mac, 2004). In 1989 Frau...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe...

An Analysis of the American Broadcasting Co.

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Uniform and Adaptive Strategies in International Business; Which is Best?

a company has made the decision to globalise there are many consideration, the decisions not enough. George S Yip outlines a pract...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

The Smart Car in the US

market, it many ways it was ahead of its time, however the last few years have been much better, by August 2008 the sales levels w...

Marketing Case Study - Amber Inns in 2005

large industry but it is one that is highly fragmented. The structure of an industry can have a major impact on the way that the f...

The Branding of a New Range of Refrigeration Products

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

Communication by Dove

Dove's Campaign for Real Beauty has been very successful. AS great deal of the success has been the ability of the fir to communi...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Is a College Degree a Success Prerequisite?

In a paper consisting of 5 pages the success value of a college degree is evaluated but determines that while many occupations req...

Critical Success Factors

more quantitative; while strategic "planning tends to be idea driven, more qualitative" (Pacios 2004, p. 259). Whereas long-range...

How and Why Marketing Is Important for Turk Heavy Transport

with Kotler. Tim Cohen (2007) defines marketing in very simplistic terms as "to find out what your customers want and then give ...

Essential Strategies

and defined two types of competitive advantage. These are cost advantage and differentiation. These are two different ways a compe...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

Failure and Lessons Learned

In 5 pages this creative essay discusses a student's mistake and what was learned about success as a result....

Success of the Fast Food Conglomerate Sonic, Incorporated

In six pages a corporate analysis of the successful Sonic fast food chain is presented with recommendations to ensure future succe...