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Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

The Value of Time Series Methodologies

units during the coming year. This was determined by subjecting the data to a number of models and assessing which presented the l...

Break-Even Analysis and DRG

is that earning money in a business isnt always as simple as moving as much product as possible. All sales entail some degree of c...

Business Analysis of Nucor

giants like US Steel. Before the company adopted its current name in 1972 it was a nuclear instrument and electronics business cal...

Group Work - Benefits and Drawbacks

down to discuss the material and our thoughts about it. This discussion allowed us to brainstorm, explore different opinions, and ...

GM Changes

2008 brought about changes for many large organizations, especially those in the automotive industry. General Motors (GM) faced so...

Thoughts and Philosophies of Benjamin Franklin

In five pages Franklin's thoughts and beliefs regarding such topics as politics, religion, and business are discussed within the c...

Common Interests, Common Good by Shirley Sagawa and Eli Segal

In four pages this text is reviewed in a consideration of organizational and business cooperative partnerships. There are no othe...

Stakeholder Strategy by Ann Svendsen

In four paages this business text is reviewed in terms of the author's view that profits must be maximized while at the same time ...

Massey Ferguson Analysis

The mid 1970s financial problems of Massey Ferguson are considered in this business paper consisting of six pages in which the pro...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

The Codependent Media Landscapes of Public Relations and Advertising

In seven pages this report discusses how the lines between these two media landscapes are often blurred and how communications are...

Business Meeting Success

In five pages this paper discusses a business meeting and various components of long and short term success including planning and...

Should We Normalize Trade With Cuba?

The U.S. embargo on goods to and from Cuba is the subject of much discussion in the business and political community today. This p...

Hussman Corporation's Five Year Business Plan Creation

In twelve pages this paper examines St. Louis, Missouri's Hussman Company in an overview of corporate strategy through the develop...

Modern Management, Change, Reconstruction and Deconstruction

In seven pages this paper examines the 20th century changes in business management theory and approaches with Total Quality Manage...

Aviation Industry Simulation Models

In sixteen pages this paper examines the airline industry in terms of the business tools known as simulation models and the role...

Not Globalizing and Its Dangers

In six pages the decisions of some businesses not to become globalized and the dangers to profitability that could result are exam...

Small Business Sociology

In twenty pages this paper examines small business in terms of its sociological implications that should be considered while attem...

Politics and Problems Pertaining to the Long Island of 2001

In five pages this paper discusses political and business problems as they pertain to Long Island with transportation, environment...

Critique of a Business Plan

as spelling. Use quality paper and printing facilities - it sounds a bit silly but it makes a difference on how the investors app...

Lunn Poly Direction Change

This British travel company is examined in five pages in terms of its choices and considers whether it should focus on business tr...

Age of the Dot Com and Customer Service

the mall to go Christmas shopping. Today, online shopping provides an alternative for weary shoppers. But one thing that people ca...

Case Study of Domino's Pizza

Because society is fundamentally based upon performance and profit, it is not unusual to find that corporate individualism works a...

Analyzing Prudential Insurance Company

In a paper consisting of eleven pages a company history along with a SWOT analysis, discussion of the managerial accounting system...

E-Commerce, Physical Presence vs. On-Line Existence

This paper provides a discussion of the July/August 1999 report featured in the Harvard Business Review addressing a retailer's ph...

Communicating Nonverbally

In five pages this report examines how to communicate nonverbally through facial expressions, body language and tone in business, ...

Training Plan for Communications

In seven pages a training program designed to facilitate corporate communications is the focus of this business plan. Nine source...

Leadership's Business Role

In eleven pages this paper discusses the business world in terms of the significance of the leadership role with theories by Handy...

Pro Gore Position in U.S. Presidential Election of 2000

In five pages this paper argues that Al Gore should be declared the winner in the state of Florida and become U.S. President with ...