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Essays 181 - 210

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Japan and China Business Entry

way to enter the Japanese market (Endo, DATE?). There are many reasons for this (Endo, DATE?). Domestic partner is familiar with l...

United Kingdom's Property Market from 1995 to 2006

In 2002 The Economist predicts that the property market would fall, the same prediction has been made by the Economist every years...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

AcuScan and 'Operation Optimize'

merit because the success of the company depends on continued growth of sales revenues, but the manner in which it is presented ca...

It's Popcorn Time Marketing Plan and Recommendations

several years old and still seeking the niche from which it can attain and then retain competitive advantage relative to its compe...

Boeing's Marketing Audit

needs to capitalize on its first-mover advantage with the 787, gaining commitments - and deposits - on as many units as possible b...

Market Report for M and M Mars

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

Fantasy Imagery in Marketing

over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...

Tax Planning: Land Sale

the Tucker Family Corporation to pay Mr. Tucker in full at the time of any future sale of the investment property that Mr. Tucker ...

Sales Management and Sales

their current circumstances; and their plans for the future. Helping the salespeople to meet their own personal goals benefits th...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

The Impact of E-Commerce on the Entertainment Industry

something Online (n.d.). About 40 percent of others research the product Online but buy it in a store (Zolzer, n.d.). The majority...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

China's Cosmetics Market

imported goods, where process start at 100 yuan and increase to over a thousand (TDC Trade, 2000). However, the market is still ...

Industry Report of Internet Computer Marketing in Europe

higher tech products, such as computers it may be argued that the potential market may be more attractive. Simply by the nature of...

Wholly Owned Subsidiaries, Joint Ventures, Licenses, and Exports

In five pages this paper discusses foreign market business transactions and issues of wholly owned subsidiaries, joint ventures, l...

Changing Status of Coca Cola

arms reach" of anyone with the most casual of thoughts of wanting one right away. Coca-Cola products are available in virtu...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Forwards and Other Financial Tools

the company will no longer be exposed to a potential fall ion the exchange rate which would mean that the company would gain less ...

Investment Questions

participants leads to a situation where, at any point in time, actual prices of individual securities already reflect the effects ...

Toyota Motors; The Move Towards a Fragmented Market Approach

drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

The Recorded Music Industry In The UK

There is an increased use of MP3 players, and new mobile phone models are entering the market which are capable of downloading mus...

Sales and Operational Management at Speedy Momentum

the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...