SEARCH RESULTS

YOU WERE LOOKING FOR :Business and Marketing Practices

Essays 301 - 330

Marketing Practices and Germany's Marketplace

individuals personal standard of living or that of his or her family was a far more important objective than dwelling on or justif...

Dr. Finch's Dental Practice Marketing Plan

British Columbia. White Rock is near the US-Canadian border, and Dr. Finch has several US patients. She is the only solo female ...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

changes have seen the overall capacity of the factory increase from 500 cars per year to over 700 cars per year (Vella, 2007). De...

McDonalds in Ireland

marketing objectives, target marketing and the marketing mix along with the use of models such as the BCG matrix, Porters Five For...

How Retailers Select Site Locations

resources will need to be allocated. The aim of this paper is to consider the way in which retailers do, or should, choose locati...

Nintendo Wii; Marketing Objectives and Target Markets

dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...

Marketing In Tourism

pleasure, holiday visiting to family and friends, college breaks, group trips, religious trips, educational trips and so on. Bryme...

Motorola's Quest to Regain Market Share in China

European competition and finally local competition seriously reduced Motorolas market share. 2. What were the forces that contribu...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

Management Control Systems at Jazeera Airways

quality measures or controls"1. For companies operating in a competitive environment management control systems can be examined ...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Developing A New Branding Strategy for A Fashion Firm

will help to realize this goal and help to ensure that the brand image is that which will appeal to the target market. 1. Introdu...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

Marketing an Entertainment Service

the films have to be aired, there is a great demand for films and programs that have not yet seen the rights sold for television a...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Accrual and Accounting and the Historical Cost Approach; Do They Lead to Increased Reliability?

is where expenses and income are matched to the period in which they occur not the period in which they are paid or received. The ...