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Essays 181 - 210

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

EDUTOT - INTERNAL MARKETING PLAN

In previous papers, Ive collected information about various countries that might be receptive to EduTot, the software educational ...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

is little more than a logo and a vague concept. Its the players, however, that personalize the experience - as such, any kind of s...

MARKETING PLAN: GEORGIA DOG RANCH

governments. The purpose of the Georgia Dog Ranch is to provide people with a place to go to exercise their dogs that...

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...

A MARKETING PLAN FOR A NASSAU RESTAURANT

high-end dining. Still, if we assume that even half or three-quarters of these restaurants are casual dining, the restaurant we wa...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

INTERNET BOOK-WRITING BUSINESS MARKETING PLAN

edit and publish their own written works, either in physical form or as ebooks. Once those works are completed and edited well, Wr...

A Marketing Plan for Water Filters in Haiti

In a paper of five pages, the author reflects on the use of Brita filters in third world countries. The author reflects on a mark...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Market Planning, Labor, and Human Resources

In five pages this paper examines the importance of product marketing, labor force, and human resources and the linkage between th...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

MARKETING PLAN FOR A FITNESS CENTER IN ST. CHARLES, IL

role of marketing manager for a small health club in St. Charles, IL. St. Charles is a suburb of Chicago, and is primarily family-...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Practical Marketing Plan Development for a Small Business

market position will also be an issue regarding the competitive advantage that may be utilised in any marketing campaign. The adva...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...