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Essays 271 - 300

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Revolutionary Development of the Internet

years later, software for personal computers became available. This software heralded the entrance of Bill Gates to the technologi...

Evaluation of the Construction Industry of India

2004). The relaxation of controls has also enabled greater imports to take place bringing in essential equipment and goods...

A Financial Analysis of Bayer

most famous product, aspirin. Partheymuller lists their many products: "health care products (diagnostic equipment and pharmaceuti...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Advertising to the Global Community

segments, whatever those segments may be. Many nations have less well-developed sources of market information than are available ...

International Trade Case Study on Global Beer

In sixteen pages a case study on Global Beer is presented in a consideration of its Japanese marketplace entrance with a discussio...

International Corporate Social Responsibility

In ten pages global corporate responsibility is examined in terms of various cultural perspectives with the actions and positions ...

History and Development of the Ford Motor Co.

In fifteen pages this paper examines Ford's history, how the company developed and entered the global market with product diversif...

Comparisons and Global Business

In four pages this paper examines 3 different global countries that involve beer brewing such as Mexico's Grupo Modelo, Great Brit...

Bigger is Not Always Better for Global Corporations

In twelve pages this paper discusses global corporations and the misnomer that bigger means better in an assessment of small compa...

Global Growth and Financial Structure Strategies

The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...

Coffee Industry Impact of Starbucks

in existence although the company planned to add another 75 that same year (Teitlebaum 133). The company anticipated that such exp...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Timex Watch Company Analysis

upscale and costlier models as well (Mohan, 2001, PG). Timex has successful expanded into too many international markets to list,...

Global Development, Business Strategy, and Negotiating Position of Hindustan

organizations again began seeing India as an attractive site of operations. Any of the emerging markets under consideration...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Merger Between McDonnell Douglas and Boeing

to find a better way to position themselves in the global economy. This merger accomplished the goal. Boeing had experienced the ...

Global Entity of Disney

men (Thomas, 1976). But prosperity was not enjoyed for long, as soon after the war, his company was in debt to the tune of $4,300,...

Creation and Development of the Universal Music Group, Formerly Known as MCA

independent music publishing giant Rondor Music in the summer of 2000 from its co-founders Herb Alpert and Jerry Moss, it became t...

International Athletic Shoe Company Establishment

company, one that can provide styles for all feet but highlight womens lines. The base product will be a new running shoe. We wi...

Major Corporations and International Expansion

In fourteen pages this paper examines the process of large companies deciding to embark upon global expansion with cultural divers...

Eight Business Concepts and Definitions

as a chicken payment for a sack of potatoes, but it may also take place in a far more complex setting, such as the use of a commun...

Analysis of Starbucks

a prosperous business. The coffee houses initiated by Starbucks combined the European custom of coffee houses with the American ta...

Aspects of International Financing

2001, Harley Davidson captured about 9 percent of worldwide revenue from bike sales.iii But, in the first quarter of 2002, bike sa...

Strategic Alliance Argument

the potential disadvantages. The product the is sold is currently seen as a market leader. The first mover advantage has been real...

Overview of India's Tata Consultancy Services

Service offerings are geared toward specific industries ranging from finance, to telecommunications, to pharmaceuticals (TCS (b), ...

Globalization and Marketing Question

have less well-developed sources of market information than are available in the US: "it is often difficult to locate research da...

Sweetwater Sweets' Expansion

Of the four, one is questionable in quality and another is relatively new without an established customer base. Kilwans does some...

Domestic and Global Security Management

and continue to find holes" (Security Directors Report, 2003, p. 1). What should corporations do? Limit business travel to the min...