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articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

is the reflection of a great cultural void which exists in the United States. While indeed such a void may exist, advertising is ...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...

technological advance has proven essential for both small and large companies alike, it has also come to represent a new wave of g...

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

in which the female form is used and presented a theoretical paradigm of female may be ascertained and then used as a tool by whic...

the system and there must be servers or multiple serves to store data. In focusing on the purchasing of hardware and software, and...

be the source of media attention and speciation. The products were seen on a range of television programmes and gained value publi...

few wore them. Although jeans are considered an all-American item, they were actually invented by German immigrant Levi Strauss du...

pursued, it is generally accepted that more is better (Brierley, 2002). The strongest brands most often are those placing their n...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

for long lashes, but also the aspiration of the target market and the type of lifestyle that is associated with good looking indep...

Advertising conditions the audience into believing that they cannot do without the product, regardless of whether the product is g...

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

main advantage to sponsoring sports events is that the sponsorship can and should be used as a "catalyst for building corporate im...

need to be more in tune to their childrens activities and their food choices. Obesity observes no geographic or socioeconom...

convertible and leads the reader into the value of the freedom of spontaneous travelers to find a room at Hampton Inn. 2. Explain...

Many of these subliminal messages, he points out, focus on societal taboos, such as sex, death and incest (Chen, 1990). His most f...

blacks in the U.S. and the Caribbean alike (Everybodys: The Caribbean-American Magazine, 1998). Ebonics has invoked considerable ...

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

more powerful way that what would be accomplished with the use of standard English. People identify, after all, with people that ...

In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiv...

new bar codes on its texts and this could entail a major project involving many aspects of the business. In the insurance industry...

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

value of $256.1 billion an increase of 5.6% on 2002. Therefore, research that may indicate better ways of using advertising budget...