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Indeed, getting the passengers is the task of advertising genius; keeping them, however, is often a much more difficult equation. ...

time will obviously be severely undermined if security issues mean that customers do not have confidence that their transactions w...

advancing the commercial airline industry, for example, Southwest was the first airline to offer a frequent flyer program that off...

Clearly, the relationship between Southwest Airlines marketing division as guided by owner Herb Kelleher and the metaphoric Irish ...

Airlines, Inc. and Comair, Inc. fly internationally to forty six cities in thirty two countries as well as two hundred and ninetee...

any of these deals simply because they didnt fly at the time the deals were made (Irving, 2003). After fighting many legal battle...

-- its drinks were "love potions," while peanuts were considered "love bites" (Hoovers Company Profiles, 2003). But when Dallas/Fo...

positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want yo...

to meet contract requirements (PG). However, the inauguration of schedules had been delayed a number of times awaiting installatio...

of any law by a majority in Parliament. So, from this perspective, state power can be seen to be clearly located at the centre" (...

near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from capital of Field, Southwest adopte...

journeys as well as the requirement for an increase in the supply to the airline carriers by way of additional aircraft themselve...

action-oriented learning, in other words, hands-on learning (Karp et al, 1999). Given this aspect, CBT would almost be a natural e...

complained through its national director that President Bush not only was "taking sides," but that he was taking the side of the a...

relentlessly targeted Southwest in demarketing efforts, Southwest not only continued to exist. Eventually, it surpassed all of th...

paper documents, using computer and telecommunications networks" (Czuchry et al, 2001). In other words, the person picking up the ...

to positive attitude that applicants already possessed. "We draft great attitudes. If you dont have a good attitude, we dont want...

2003). Air travel at this time was very rare and very expensive, IN many ways this may be seen as the very beginning of the servic...

reach out to rank-and-file workers, who have been demoralized by their immense sacrifices" (pp. 56). The student researching airli...

a single company; Qantas, the goals and implication of adapting this framework may be better appreciated. 2. The Global Compact ...

to influence them (Thompson 226). To demonstrate how they work we will consider there impact on a fictional company called Bits In...

have been taken to reduce the likelihood of the risk occurring. Measures such as restricting what could be taken onto aircraft, th...

This creates a highly competitive industry as airliners are increasingly more expensive to replace and the number of additional ai...

as market structure and theories of the way that firm behaviour included. The variants of supply and demand will always be...

While in many situations, rank may be broken--and sometimes people even get ahead by doing so--there are some situations where sma...

to redefine business without taking customers into account. One after another ceased operations, eliminating much of the current ...

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

on the New York Stock Exchange. Many technology-based businesses struggled for survival for the remainder of 2000 and throughout ...

a person could book a flight on US Air and fly to any city that US Air or United or any other US prefix plane had an agreement wit...

initial marketing and attention paid to the system there was an impression given of a forwards looking company which was investing...