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Essays 61 - 90

WHY THE U.S. JOINED WORLD WAR I

1917. The overt, and simple, explanation for Americas entry into the European conflict was the May, 1915 sinking of the Bri...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

The Impact of Global Branding in a Small Town

life! (Kotelr, 2003) In considering the different interpretation that may be given to a message, as well as the different e...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Branding for Sony in the International Environment

they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Totalitarianism and How It Originated

the human omnipotence and the genuinely powerless. The books grim analysis of totalitarianisms origin leads the author to ass...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Post-Cold War Policies to Facilitate “One Europe”

be issued an invitation" (Krahmann, Terriff and Webber, 2001). Despite the opposition, the U.S. position won the day (Krahmann, Te...

Cold War Civil Rights

work essentially takes the reader through many eras as it relates to what was going on in the nation (lynchings etc.) and in polit...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

France and Great Britain Compared

In ten pages this paper compares France and the United Kingdom in terms of similarities and differences in government forms but fo...

European Countries and the Concepts of Title, Property, and Ownership

This paper examines title, property, and ownership concepts as they pertain to France, Germany, and Great Britain in 5 pages....

JFK, a Critical Overview

Few movies have sparked more controversy than JFK, Oliver Stone's 1991 descent into conspiracy theory. This paper offers a critica...

Damascus Gate by Robert Stone and Historical Jerusalem

In seven pages a history of Jerusalem is examined and then considered within the context of Robert Stone's novel Damascus Gate. F...

International Marketing and the Formidable Barriers of Culture

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

Case Study on Market Entry Methods

in that land or the ability to use that route or connection to create profit. The motivation behind international trade i...

Resistance and Protest in Vietnam War Films

the commercialism introduced to the Vietnamese during the war, has brought about new economic and political goals. Oliver Stones ...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Oliver Stone's Films

In 5 pages this paper examines Vietnam War vet Oliver Stone's films about the war Platoon and Born on the 4th of July. There are ...

Biography of Reformer and Suffragist Lucy Stone

In five pages Lucy Stone's life and dedication to social reform are examined. Three sources are cited in the bibliography....

Selling T-Shirts to China for the Beijing Olympics

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

Argentina and Security Systems Market Entry

the market (BuyUSA.Gov, 2005). And, that industry is still in its infancy, in fact, 45 percent of the security companies in the co...