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Essays 541 - 570

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Planning a New Product Launch

installed in a south facing orientation even when placed on due east and/or due west facing roofs so all installations may be desi...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

SOX Audits

(2003) commented that the sweeping criminal provisions in the act apply to everyone, including nonprofit organizations. For exampl...

Career Opportunities in Accounting and Auditing

and tax senior (AICPA (b), 2002). Corporate accounting, in the meantime, includes management accounting, financial accounting and ...

Safety Management System Function Audit

In fourteen pages this report examines a business's safety program that is supposed to ensure the reduction of worker injuries and...

Auditing and Ethics

a stock split that has not yet been announced cannot ethically purchase stock in that company once he has that knowledge. Neither...

Sarbanes-Oxley's Effect on Auditing

the case of the Basel Committee, on organizations audit committees. Attention to Enhanced Corporate Governance Corporate go...

Communication Audit; Coca-Cola

within the culture of control. The communication regarding strategy may be seen as supplemented with data collected from communi...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Apple; Marketing and Position

on of the target groups for the iPod, she like to listen to music on the go and wants to have up to date fashionable items. The iP...

Mental Health Industry Audit

significant changes to the existing system but have not yet covered too much ground where modifications are concerned. This is pa...

Analyzing an Internal Auditing Case Study

example the misreporting makes the company look better than the position really is--for example in terms of receivables--then the ...

Auditing Systems and the Scandal of Lincoln Savings and Loan

in the Garcia-Wescon sham in which Wescon acquired land at nearly twice its appraised value on behalf of E.C. Garcia and Company. ...

Small Leisure Boat Environmental Audit

environmentally damaging transportation. The chain is very long, and this extended in many directions, so in reality a true total ...

Cultural Audit of Hilton Hotels

factors. Holton already claims that they are the most well known hotel chain in the world with a very high level of brand recognit...

Sarbanes Oxley Act, Auditing, and Internal Controls

be realized that internal controls, in and of themselves, are not a goal, but rather, are there to help ensure that an organizatio...

Internal Auditing and Institutional Support

chief advocate, and principal educator" (Institute of Internal Auditors, 2011a). As such, the Institute provides a number of criti...

The Ethical Issue of Mistating Financial Results

of such actions" (Dictionary.com, 2010). It is expected that professionals should act with a high level of ethical integrity, refl...

THE TURKISH MARKET, BRAND AWARENESS AND MARKETING COMMUNICATIONS

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

MARKETING SEGMENTATION, MARKETING PLANNING AND A CRITICAL ANALYSIS

start, that it couldnt go up against the likes of IBM when it came to personal computers. Instead, Apple came out with its Macinto...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...