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explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

products. Some of the worlds largest and most respected companies use employees, rather than models and actors for their promotio...

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

comprehend and places in increased requirement for the reader to be able to determine what texts should be used. The role of conte...

principles of behavior discovered through the science of behavior analysis." Specifically, strategies and procedures that consider...

level of infiltration that existed in relation to computers functions - such as email - and individual privacy. The government ha...

briefest of abstracts is included with the article. The abstract gives only a small bit of information and makes no comment on th...

In twenty pages this report discusses the corporate sector in a consideration of the leadership aspects of communication. Twelve ...

most accepted frameworks of cognitive child development is the one formulated by Swiss child psychologist Jean Piaget. Based on hi...

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

In six pages this article which appeared in HR Magazine in May 1996 is reviewed in terms of positive HR stories involving corporat...

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

structure of the company we can consider how the capital is used and what results is it expected to bring as well as the financing...

In eight pages this autobiography by General Motor's first African American board member is reviewed and his global corporate infl...