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Essays 61 - 90

Planning and Implementing Urban Policy in the UK

set by the ruling parties at local or national level, with national concerns coming before local concerns in general policy settin...

Hospital Information Systems

interfaces with the a new computerized patient order entry system. Therapists use tablets at the patient bedside, which enhances m...

Issues in implementing Information System Strategies

Before the last vote took place there was an intervention where the voters were asked to think about the consequences of the actio...

How to Implement TQM in a Retail Setting

(not a separate area or program), and an integral part of high-level strategy. It works horizontally across functions and departme...

Use of Information Technologies in University Libraries

automation is also responsible for the creation and maintenance of digital technologies, which now make it possible to generate in...

Request for Proposal

support for the first year. Hardware will not need to be required as this is already present within the company. 2. System Require...

CLASSIC AIRLINES -- AN EXERCISE IN BENCHMARKS

This 3-page paper provides an explanation of the airline industry and CRM. Bibliography lists 6 sources....

Yard Sale Project

terms of their projected revenue creation level and their numbers. The goods may be gained from the home holding the yard sales as...

TERATECH, CRM AND COMPETITION

the salespeople, not to mention the third-party vendors who might be involved with the manufacture and distribution of the product...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Long Term Prospects for Customer Relationship Management

term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

Banking Industry and Information Systems

culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship ...

Overview of Customer Relationship Management

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

Technology of Customer Relationship Management

In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...

3 Operations Solutions Case Studies

learned during the mid-1990s, when American Airlines, one of the Companys clients, complained about the service AlliedSignal was s...

Thesis Proposal for CRM and eCommerce

This is not always the case however - many CRM systems implemented today are failing (Sviokla and Wong, 2003). For one thing, no a...

Cause Related Marketing and Companies

line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...

Evaluating Quest Foods' Customer Service

information and make changes to accounts or orders on a 24-7 basis. This means that access to a web site where work can actually b...

CD Store Suggested Scenario

that at some point we could work or details of individual tasks. This can be built into a database by adding an extra stem or lea...

CRM Systems: An Evolutionary View

This is accomplished most handily through the use of "proprietary customer information" in a strategic fashion (Ying & Len, 2010)....

PRM, ERM, and CRM

to a positive corporate climate. Loyal employees will always work hard to enhance the organizations reputation and business. Par...

CRM for a Travel Agent

The paper reviews a case to assess an appropriate IT solution. The solution is a CRM program, which is explained, with a justific...

ERP, CRM, and KM Solutions for Patton Fuller Community Hospital

organization, as well as to provide a framework for suggesting improvements in the deployment and utilization of such systems. T...