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Essays 31 - 60

The Challenges of Adopting Customer Centric Processes

market capitalization 64 Figure 13 Hierarchy and Customer Centric Organisational Structure 70 Figure 14 Push Organization 72 Figur...

Implementing Customer-Focused Strategies

Further, the marketing mix approach is far less effective in the electronic environment than it is in the local supermarket or Sup...

Research into the Use of CRM in a Kazakhstan Hotel

customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...

CRM IMPLEMENTATION AND ITS IMPORTANCE

of sales and marketing technology, was ready to introduce the "enhancement" to the sales force. Irwin and her staff planned to mak...

PRM, ERM, and CRM

to a positive corporate climate. Loyal employees will always work hard to enhance the organizations reputation and business. Par...

EasyJet and Implementation of CRM Program

two years ago has continued to plunge the airline industry into a tailspin. Faced with this crisis, American Airlines in conjunc...

Customer Relationship Management Strategy and eCommerce

reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...

Yard Sale Project

terms of their projected revenue creation level and their numbers. The goods may be gained from the home holding the yard sales as...

TERATECH, CRM AND COMPETITION

the salespeople, not to mention the third-party vendors who might be involved with the manufacture and distribution of the product...

CLASSIC AIRLINES -- AN EXERCISE IN BENCHMARKS

This 3-page paper provides an explanation of the airline industry and CRM. Bibliography lists 6 sources....

Tera Tech Case Study

pricing strategies were not sufficient to regain sales, their product was near the end of its lifecycle. In the end the company ha...

Systems for Implementing Customer Relationship Marketing

profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...

Long Term Prospects for Customer Relationship Management

term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

Customer Relationship Management and its Relation to E-Commerce

to the way the medium reduces the barriers to trade. Companies in different areas and even different countries can compete, often ...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Customer Relations Interview

into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Overview of Customer Relationship Management

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

Cause Related Marketing and Companies

line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...

Evaluating Quest Foods' Customer Service

information and make changes to accounts or orders on a 24-7 basis. This means that access to a web site where work can actually b...

3 Operations Solutions Case Studies

learned during the mid-1990s, when American Airlines, one of the Companys clients, complained about the service AlliedSignal was s...

Thesis Proposal for CRM and eCommerce

This is not always the case however - many CRM systems implemented today are failing (Sviokla and Wong, 2003). For one thing, no a...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

CRM for a Travel Agent

The paper reviews a case to assess an appropriate IT solution. The solution is a CRM program, which is explained, with a justific...

Tourism, Hospitality and Customer Relationship Management

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

ITC eChopaul Case Study

market for attention as this made up as this made up two thirds of the agricultural exports. The objective may be seen as worki...

A New IT System for a Business

details may result in customers failing to get the food they ant, if the paper is difficult to read the kitchen may prepare the wr...

The Model of the Canadian Health Care System and its Application in Other Regions of the World

health insurance through the government, "when we go to access it, its just not there" (Duff-Brown, 2005). But what about th...

Columbus, Hero or Villain?

doing so, Boorstin puts this within the context of the historical era. For example, he explains that fifteenth century sailors sta...

Religious Plurality Views

through Me" (Vlach, 2007). However, Judaism and Islam are also exclusive religions (Vlach, 2007). They may admit or acknowledge th...