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Essays 151 - 180
This 3-page paper provides an explanation of the airline industry and CRM. Bibliography lists 6 sources....
This is accomplished most handily through the use of "proprietary customer information" in a strategic fashion (Ying & Len, 2010)....
The paper reviews a case to assess an appropriate IT solution. The solution is a CRM program, which is explained, with a justific...
organization, as well as to provide a framework for suggesting improvements in the deployment and utilization of such systems. T...
learned during the mid-1990s, when American Airlines, one of the Companys clients, complained about the service AlliedSignal was s...
This is not always the case however - many CRM systems implemented today are failing (Sviokla and Wong, 2003). For one thing, no a...
two years ago has continued to plunge the airline industry into a tailspin. Faced with this crisis, American Airlines in conjunc...
line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...
information and make changes to accounts or orders on a 24-7 basis. This means that access to a web site where work can actually b...
In twenty eight pages the technology of CRM is examined in terms of systems' technical proficiency and software. Ninety two sourc...
reading. The white alone is easier to read, but with a list of goods all in block capitals, this is also more difficult to read th...
1995 world wide only 1 financial institution had web banking, by 2002 this increased to 6,000 had this. In 1995 only 50 financial ...
is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...
customers where there is an external booking interface, in order to assess the perceptions of these different actors and evaluate ...
into a fan or an advocate, good customer services that resolve problem quickly and professionally can help create an enhanced loya...
culture to support effective marketing, sales, and service processes. CRM applications can enable effective Customer Relationship ...
the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...
profitable customers. An effective CRM system can also help to identify additional opportunities this may be of individual sales...
term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...
argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...
be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...
This gave him an idea. With this idea he went to the brothers that owned the stores and sold them on the idea of opening several m...
the managers of each outlet may not be available, we do know that Wal-Mart has more employee-initiated class-action lawsuits again...
perspective to others on the project team as well. One of the first considerations in any decision-making process should be, "How...
difficulty is a leading factor in the development of the problems at Aspro, but there are other negative factors at work as well. ...
has been different levels of risk. For example, the was the introduction of the use of French Oak barrels to age the wine in stari...
10 pages and 7 sources. This paper provides an overview of the existing problems that appear to be inherent in the Canadian healt...
had not, this served as a useful introduction, and can be seen as a necessary stage as it allows introduction. The meeting was als...
in 2005. Prior to this only 10% of electrical waste was recycled, this legislation makes manufacturers responsible of goods throug...
identified, evaluated and controlled." (Shildon Town Council, 2008). However the way that this is achieved in the context of proje...