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Essays 1981 - 2010

MARKETING MIX AND MCDONALDS CORP.

The first P, the product, involves the product or service being offered. The historical aspect used to be that if a product is goo...

Art Gallery Marketing

when on holiday, such as the to Louvre in Paris, or may visit mainstream exhibitions that receive publicity. They are not well ver...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Internet Marketing

a result of ARPANET (Maitra, 1982). The interest in trading electronically was encouraged by announcements of proprietary netwo...

Marketing Plan for Show Circuit Frozen Dog Dinner by Tyler Pet Foods

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

Pericles' Funeral Oration as Reported by Thucydides

way of life is unique when compared to that of our neighbors. Only in Athens can a citizen, no matter what class or social distinc...

Ethnic Minority Children's Health Care and the Leeds' Report

repeated, each time taking into account social, economic and other changes which may be relevant. Both assessment and practice are...

A UK Outbound Tourism Industry Report

definite trends. These can then be examined in the following section in order to identify the reasons for those trends. Outboun...

Report by a Consultant on an Organization's Culture

the most advanced in the region. As has been the case in other areas of electronics, the servicing of mobile phones has bec...

Czech Republic Sales of Widgets

easy country to do business in, however. No matter how strong the democratic leanings, it must be remembered that the Czech Republ...

Bowflex Exercises Machine Marketing

consumer fitness products are sold through retail outlets, and it sells its Nautilus, Schwinn, and StairMaster commercial lines di...

Annual Report Analysis of Hewlett Packard (HP)

In terms of the companys future plans, at this point, Fiorina has her hand full trying to work with the merger of two different bu...

August 2003 Daniel Bolshoy and Julie Nesrallah Concert Report

in guitar at the Indiana University School of Music where he has developed a course on the history of the guitar (DB&JN). Bolshoy ...

Twenty-First Century E-Marketing Approaches

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Timotei© Marketing Plan for

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

Hong Kong Country Report

more common in most countries throughout the world, Hong Kong possesses people of almost all religious faiths. However, also as is...

Effects of Efficient Market Hypothesis Examined

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

Repercussions of Advertising Rates That Are Too High

it over the brink. Advertising expenditures sharply declined, and they remained rather scarce for some time. Advertising has rec...

Alternative Beverage Product Marketing Plan

is largely outweighed by the poor quality of many of those products. Coca Cola is an established leader in the beverage industry ...

Report on the Airline Industry

2003). Air travel at this time was very rare and very expensive, IN many ways this may be seen as the very beginning of the servic...

China Tea House Retailer Marketing

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Commodity Price Movements Model Development

chain are likely to impact down the chain, when it is due to begin after sales of beef stock. The current level of beef prices are...

P and O Ferries Marketing Plan Development

of ?2,366.7 million (P&O, 2001). However, although the turnover fell only slightly there was a large drop in the profit, indicatin...

Marketing Campaign Case Study Development

to re-launch this service to this target market with a budget of ?1,000. The best way to look at this is to consider the theory be...

Empirical Research Report on Violence in Schools

within the past two decades. Latch-key kids, single- and no-parent families, emotionally absent parents, working parents -- all t...

Report Critique of 'Retiree Health Insurance: Recent Trends and Tomorrow's Prospects'

policies so that employees costs will not be so oppressive. In "Retiree Health Insurance: Recent Trends and Tomorrows Prosp...

Education of Students Between Ages Sixteen and Nineteen According to the Report of Lord Dearing

the student as well as potential employers. The rhetoric was admirable; as the aim was to provide the educational needs for all yo...