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the lowest available airfare and instead fill the more expensive seats first, then the cheapest fares are released. This obviously...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

type of operations for each firm and the inherent in each of the industries and the condition in which they operate. Looking fir...

holidays - and giving kudos and thanks to the schedulers who made it happen. The blog includes various routes that will see some e...

which to operate. Currently, the company has no way to define a profitable client or even the type of client it can best serve. ...

Harvard business School makes the differentiation between services and manufacturing according to four features; those marketing a...

Figure 1 shows the position in 2001. Figure 1 US Waste Management Industry in 2001 (Repa, 2001) Sector Number of Organizations A...

In meeting customer needs, many industries have moved to customer relationship management. This paper examines CRM, what has made ...

In ten pages this paper examines how internal customer service was increased through shared business services applications at Alli...

similar, where the idea of the selling the product was to satisfy the customer with the product in terms of quality and availabili...

In this paper, the writer organizes and sets up a fictional Internet dating company, Cloud Nine, which provides unlimited matchmak...

takes place and services are provided in human and physical context. Sending out the message in this way helps to reinforce the ex...

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

Model Zeithaml (et al, 2006) has presented a comprehensive model that looks at how leadership and culture will impact on the serv...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

maintenance costs does not mean it is always true, and as such it needs to be assessed whether or not it is true in this case. Not...

the important elements of the service to be provided (with results for the customer) (Peros, 2006). Another is perception. This is...

as a top airline due to its geography and technology with the only factors hampering its further growth and global impact being ca...

is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...

passengers every year to 57 cities in 30 states with more than 2,600 flights per day (Southwest, 2000). They have 360 of the newes...

Stakeholders The company itself identifies several stakeholders. The list includes "shareholders, customers, employees, su...

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

commission commented that commissions at the federal level are often scapegoats for politicians who do not want to make the decisi...