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term. One of the best definition reads; "Customer Relationship Management (CRM) is a business strategy to select and manage custo...

proficiency in accounting in another arena. The lodging industry has had increased competitive pressure so it is important that ...

on this mission to the detriment of customers needs. Kan, Basili and Shapiro (1994) report that the "the 1960s and the year...

of the Internet is Sears and its persistent leadership in high-quality mechanics hand tools. Sears instituted a policy long ago o...

Global Banking Heavyweights Are Racing to Cater to the Banking Needs of the Fast-growing Hispanic Population. Monica Campbell Repo...

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

instruments not trustworthy? This is just another meaningless slogan, a cousin of zero defects" (Deming, 1986; p. 66). The...

associated with affluence, and in years past it determined new store locations based in large part on per capita income within a s...

city of this island nation in the Middle East. The stores owners seek to determine the level of satisfaction among its customer b...

a purchaser, making a purchase may well not be the primary motivation of visitors to the site. "Surfing" is a concept as old as t...

a time when HP acquired Compaq, but the continued decline of both HP and Compaq computers following the acquisition restored Dells...

the product may get a poor reputation. The information of that products ability to satisfy different needs has to be communica...

for a season two years before the products will find their way to Gap stores. It arranges for contract manufacturing in several c...

differences and similarities do you see between domestic marketing and international marketing at Encyclopedia Britannica Inc.? ...

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

to increase spending. For example, most, including the Tesco and the Sainsbury and Visa Nectar card scheme give the equal of a 1% ...

style of credit cards, all the way to redeeming award points summary online, a service offered by Citibank both in Malaysia and in...

changes. Gomes, et al. (2003) investigate a company in the textile industry, one that supplies knitted clothing to its cust...

the final consumer has led businesses to recognize that value contributions, from internal and external organizational members in ...

third make use of internet banking services. This can be placed in the sector of remote banking, where when added together with te...

continues to serve as an example to every other hotelier in the world and a leader in the industry. Everything Marriott has...

types of financial awards that can be given, these include, but are not limited to; medical expenses, if reasonable and appropriat...

use of industry-wide computer systems (Comerford, 2001). B2B sites allow an increased efficiency between businesses, and, accordin...

does to customers access to library holdings. Digital Divide. This is the concept of the inequities between those who have...

also deals with the hospitality industry as well (so its important not to confuse this solely with sports management). 2.What pri...

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

After nine years of operation, Amazon finally has achieved some profitable quarters but still has not completed a single profitabl...

unless the customer or his/her agent is there to sign for it and make payment (FairPrice, Terms 2002). Third, the Terms and Condi...

prior to deciding to open his own Caribbean restaurant. The owner began as a waiter and worked his way up to manager. The owner al...

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...