SEARCH RESULTS

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...

market (GN Netcom, 2007). One of the main core competitive is that of product development an innovations, with areas such as chip ...

used today. A lawyer who has property management experience may hone in on particular problems not picked up by todays new types o...

rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

a countrys national export strategy, particularly in regards to developing and transition economies (Redefining tourism). Sources ...

factory workers at the "Kaho Indah Citra garment factory on the outskirts of Jakarta" (Klein xvii), where the workers make the equ...

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

part of an overall branding strategy on the part of big corporations. Typically, the contracts are for long-term agreements which...

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Saturn division and the UAW (Schneider & Stepp, 2004). The Saturn plant is considered to be an integrated automobile manufacturin...

range. However, to consider the market we need to look at the chocolate confectionary market as a while for the US to placer this ...

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...