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Essays 1321 - 1350
This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...
The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...
The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...
This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...
There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...
In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...
Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...
In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...
In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...
In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...
In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...
In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...
health care fields have provided a substantial body of information about their professionals, physic therapy has not assessed thes...
In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...
In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...
barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...
undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...
special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...
positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...
and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...
themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...
from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...
is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...
the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...
favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...
critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...
be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...
the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...
has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...
first definition by its broadness incorporates these, but with this approach we are starting to move more towards marketing models...