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Essays 631 - 660

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

United Colors of Benetton Ethic Uses of Death Row Criminals

very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Hillary Clinton 2000 Campaign Commercial Evaluation

In two pages a definition of Rank's model is provided and then applied to an evaluation of a campaign commercial for Hillary Clint...

Pat Parker Case Study, Ethics, Law, and Copyright

material in question would be not only illegal but unethical. If this is the case, the consideration of whether it is legal for t...

Presidential Elections and the Practice of Negative Campaigning

In six pages this paper discusses the origins of negative presidential political campaigning. Six sources are cited in the biblio...

George W. Bush and Last Days of Presidential Campaign 2000

In ten pages this paper examines the changes that transpired during G.W. Bush's campaign for the presidency in 2000 and discusses ...

Overview of Reforming Campaign Financing

In five pages the history of U.S. campaign finance reform is examined in terms of contributor limitations now being set at $1,000 ...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Packaged Products Company's Snack Food Division Business Analysis

In eight pages this company that specializes in the distribution and sale of packaged nuts is examined with a SWOT analysis with a...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Elizabeth Dole 2000 US Presidential Campaign

In seven pages this paper examines all aspects of Elizabeth Dole's presidential campaign back in 2000. Eight sources are cited in...

A Case Study of Profitable Business Strategies

be added each day. By picking up divers at their area hotels this is a complimentary service that will bring in even more busines...

Women and the Lure of Work During the Second World War

In 7 pages this paper examines the government's campaign propaganda designed to get women into the workplace during the Second Wor...

Nominating Campaigns of George W. Bush and John McCain

This paper consists of three pages and examines Bush's and McCain's party nominating campaigns in a consideration of projections a...

Multi Restaurant Delivery and Catering Service Promotion

already received some publicity in the local entertainment guides and weekly papers. All that is left now is the development and ...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Advertising Campaigns and Nonverbal Communications

In nine pages this paper examines the nonverbal communication of facial expression in a fictitious company's advertising campaign....

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Spending and Political Campaigns

party has a particularly clear agenda for changing the dynamics of campaigning and governing. While the Republican Party has split...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Marketing Campaign Model

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

Mexico and Success of Direct Marketing Campaigns

In five pages marketing and theatrical production are examined within the context of Mexico's direct marketing campaigns and the f...

Germany and Direct Marketing Campaigns

In ten pages what would succeed and what would not in terms of direct marketing campaigns are considered within the context of Ger...