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Essays 1981 - 2010

Sony Ericsson Marketing

highly effective technique and demonstrates the versatility of consumer magazine advertising" (PPA Marketing, 2006). More recentl...

The Leadership Style of Barack Obama

out there who still doubts that America is a place where all things are possible, who still wonders if the dream of our founders i...

Internet Opportunities for Third Party Political Candidates

a very close election and whether or not the timely information was derived from the web, there would have been chaos. Still, the ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

The 2008 Presidential Election

her gender. Many, Republicans in particular, contended that neither Clinton nor Obama were suitable presidential contenders. The...

Universal Health Care Funding

congresses Schwarzeneggers They are unlike to pass. Consider one more state - Massachusetts which passed a universal health care p...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Philip Caputo’s Policy Paper to Richard Nixon’s 1968 Presidential Campaign on Vietnam

The following represents what Caputos policy paper to the Nixon campaign about the conduct of the conflict might have looked like....

The Paranoia That Led to the American Civil War

admittance was a critical one. At the time the scale was essentially balanced between those states that supported slavery and tho...

Marketing the Harley Hydrogen Cycle

Currently there is no commercially-produced motorcycle operating on hydrogen fuel. After years of trial and error, however, there...

National Naval Medical Center Mission and Values

"We serve as a resource for homeland defense and humanitarian assistance * "We care for the President and the Nations leaders" (Vi...

Pat Parker Case Study, Ethics, Law, and Copyright

material in question would be not only illegal but unethical. If this is the case, the consideration of whether it is legal for t...

Warfare and Joint Operations' Purpose

to "expand joint interaction and provide some additional standardization among theaters" (Carpenter, 2003). Overall howeve...

New Deal and Mechanisms of Commitment

restore public confidence (Byrd, 1990). While this legislation was an unequivocal success, not all New Deal policies were as ef...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Reforming Campaign Finance

reform campaign financing practices (opensecrets.org, nd). The Congress did not follow Roosevelts advice (opensecrets.org, nd). A ...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Arkansas Exploration History

Louisiana Purchase (The Exploration and Colonization of Arkansas). This area though was actually part of Missouri, but became the...

19th Century Presidential Campaign Techniques and Tactics

about Jackson and Adams. One tactic that seemed to be used was to make it appear that the adversary was a man of poor character. ...

Guess? Inc. New Marketing Strategy Development

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

Public Policy and Business Interests

Public policy is made primarily by elected officials who propose laws. In the White House for example, the president and cabinet m...

Campaign Reform Bill and the Opposition of the American Civil Liberties Union

Campaign Reform Act of 2002, n.d.). The sponsors of the bill were John McCain (R-AZ), Russell Feingold (D-WS), Christopher Shays...

Media and Public Relations Campaigns

more lengthy and ongoing, and constantly emphasises the underlying rationale for the event....

Campaign Promises and Crime

cities in the United States. Of course New York and Los Angeles had greater numbers of incidents of crime, but New Orleans ranked...

Nazy Germany's Anti Semitic Policies

Jewish residents of the Nazi state, and resulted in a mass exodus of Jews from Germany to seek asylum elsewhere. The following ye...

Oregon and the Prevalence of Cytisus

Parker (2000) reports that eradicating Scotch broom without the widespread use of herbicides requires the destruction of the seed ...

California Gov. Arnold Schwarzenegger

the process had been followed carefully" (Sheppard PG). All the candidates would agree that words carry with them a great d...

Gandhian Satvagraha as Considered and Evaluated by a Buddhist

Buddhism, basics revolving around the goal of achieving nirvana. Nirvana to the Buddhist is a goal or a path involving, according...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...