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Essays 721 - 750

Birla Case Study

imitate a greater level of responsiveness in the in the operations and strategies adopted, would support increasing value. 1. Intr...

Compensation Planning - An Overview

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

The Selection and Use Secondary and Gathering of Primary Data - A Practical Demonstration

range of sources. The most influential article should be those from peer-reviewed journals, where previous research is reported. P...

Should High-Tech Firms Adopt a Sales Orientated Approach to Business?

The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...

Asian Agri Market and Strategy

market trends, where there is high level of sales, the company has some concerns regarding the potential future of the commodity. ...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Business Case Study of Odor Eater Socks

concentrations. Womens nylons and panty hose are typically the primary area of concentration with other categories of hosiery lump...

Competitive Advantage of Human Resources

This paper consists of twelve pages and examines human research planning in terms of its importance in achieving market competitiv...

Case Study on Sketchley Dry Cleaning

In six pages this case study on Sketchley Dry Cleaning examines market segmentation and expansioin. There are no sources listed....

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Hartmann Luggage Case Study

been growing over the past several years. The local population contributed an abundant supply of skilled and semi-skilled labor t...

Case Study Analysis of ValuJet Airlines

been able to make good on a long-standing promise to make flying cheaper than driving because its founders are four seasoned airli...

Market Position Analysis of PepsiCo

In five pages this paper discusses PepsiCo's market position in a management case study analysis which also includes industry comp...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Study of IMC

of focusing on geography, products and services (ADWEEK, 2000). Kliatchko commented that Integrated Marketing Communications has ...

Hartmann Luggage Case Study

and not for such things as campground maintenance, campground improvements, etc. However, that word did not get passed clearly to ...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

People Express - A Case Study

The writer uses a case study to analyze the People Express airline and the way in which they utilize employees. The writer argues ...

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

The Reasons for Income Differences

It has been said that the middle class is disappearing and income variances are widening. In seven pages, this writer discusses wh...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...