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Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

Martha Barletta's Marketing to Women

profitable-per marketing dollar invested" (6). Another important reality that Barletta (2002) presents us with in this chapter i...

How To Become a Rainmaker by Jeffrey J. Fox

Chapter III basically restates the first axiom in chapter I, which is to "cherish" customers, putting this thought in terms of the...

Current Events in the Middle East

He contends, however, that despite that reputation Iran is "not likely to pass chemical, biological, or nuclear weapons to terrori...

Clint Eastwood's Film Million Dollar Baby

light across a coffee table may be the only thing that signals that the scene takes place in someones living room. Throughout th...

Defying Hitler by Sebastian Haffner

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

James Tent's E Boat Alert

the author also discusses the origins of the E-Boat, providing the reader with a deeper understanding of the Germans at war, Germa...

Masaaki Imai's Gemba Kaizen A Commonsense, Low-Cost Approach to Management

that it is the reality that influences plans and can make them go wrong, so gemba is seen as a source of failure, whereas it is wh...

Undermining the Kremlin by Gregory Mitrovich

this time, which includes the fears of policymakers regarding the Soviet threat, as well as their perspective on the ramifications...

A Critique of Two Ariticles Pertaining to Cardiac Step Down Units

it is discovered that her death was called by a massive pulmonary embolism. Two years later, her husband files suit against the n...

Henry James's 19th Century Critique of John S. Sargent's 'Lady with the Rose' Painting

lived a privileged upbringing throughout Europe (Downes 5). Lacking a university education did not deter this young sketch artist...

Teenagers and Pallative Care

have changed considerably over the last century. This change is associated with a number of factors, the most prominent being our...

Arthur Lefkowitz's George Washington's Indispensable Men

for the daily running of a large army, was still more than a century in the future. Washington had only the "rudimentary elements"...

Milton S. Hershey Biography by Michael D'Antonio

the company extraordinary profits. However, by this point, the success of the company was an American legacy. By the early 1890s...

Harp of the South by Ruth Park

newspaper correspondents (Molloy 317). One letter writer to a newspaper at the time voiced an opinion that the book was a "wallow ...

Karen B. Strier's 'Primate Behavioral Ecology From Ethnography to Ethology and Back'

clarifies that her article picks up on "primatologys relationship to anthropology from 1981 onward". Striers goal is to s...

Henry Petroski's 'Small Things Considered'

different ways. Another, even more important point is that good design isnt perfect design; indeed, there is no such thing as perf...

Erikson on Advertising 2

(Hoegh and Bourgeois, 2002; p. 573). The researchers were able to confirm empirically what Erikson intuitively knew and promoted....

Assessing Achievement Through Student Portfolios

the student or parents choose to save some particularly meaningful effort. Even then, virtually everything else is lost and canno...

1776 by McCullough

sense of completion after each portion. Further, the chapters do flow well into one another within the distinct parts. The book a...

Playing in the Dark by Toni Morrison

However, this influence is seldom acknowledged by critics, who "see no excitement or meaning to the tropes of darkness, sexuality ...

Nursing Interventions for Clients Suffering from Depression

frequently use mental health nurses as a means for expanding services (Winefield and Chur-Hansen, 2004). The following examination...

Karen Armstrong's Buddha

happy married life. However, Siddhartha Gotama started to question what he observed in the world. At the time, it was accepted tha...

King Leo's Ghost by Adam Hochschild

his rights to the Congo--his personal rights. The region only became known as the Belgian Congo and was ruled by the Belgian gover...

Methods of Data Collection

to patients with the voice of nursing, meaning "they respond to patient dialogues with both the everyday subjectivity of the voice...

Jewish History

academy at the port city of Jabneel. When the Sanhedrin (the Jewish high court) escaped from Jerusalem, it settled in Jabneel an...

Forecasts for the Power Tool Industry

used predominantly for working with wood" (No surprise, 2005; p. 27). Professionals are relying more heavily on high-quality, bat...

No More, No More by Daniel Walker

express themselves on a wide range of topics, which included such issues as moral justice and the nature of community. For example...