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Essays 211 - 240

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Car Racing History and NASCAR Marketing

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

Sibling Relationship of Raymond and Charlie Babbitt in Rain Man

Charlie Babbitt The character of Charlie Babbitt is established early in Fleischers novel and Bass and Morrows screenplay of the ...

BMW Memo

This appears to be particularly true in light of the fact of entry of the Japanese into the luxury market. Lexus and Infiniti are...

United Kingdom's Leisure Industry and Car Ownership's Impact

the US soon spread and cars became more affordable and used in a wide range of ways. Convenience was a major factor, and it was i...

A. Phillip Randolph and His Influence on Labor Unions

young Randolph, and in 1911, he made his way to Harlem in search of employment. Soon, he, too, was one of the impoverished Africa...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Ethics Case Studies

Two separate and distinct ethics cases are discussed in this paper. One discusses Rep. Turner from Indiana who lobbied against a b...

Conflict Theory and Crash (2004)

This essay pertains to the scene in Crash (2004), a film directed by Paul Haggis, in which two black men steal a car. The writer u...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

Toyota's Mistakes

There is a lot to learn from the mistakes Toyota made when their cars suddenly accelerated. In terms of ethical leadership they di...

Short Story Related to Self Driving Cars

This 9 page paper gives an example of a short story which related to the technology of self driving cars. This paper includes desc...

DEFINITION OF "CONTRACT" IN CAR-BUYING

This 3-page paper delves into the basis of contract law, and whether, in a case study, two people are obligated to buy a car becau...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Standard and Actual Costs

Emsley (2000) states that the created information often is "discarded once managers have explained the variance to superiors" (p. ...

Portfolio Balance Model

of overall absolute purchasing power (Nellis and Parker, 2000). Any absolute purchasing power parity model spot exchange rates sh...

Land Law; Property Interests

in the land or title mis-description, in commission or fraud on the Torrens register they can seek to recover damages from the wro...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Ethical Case Study; Is It Ethical for an Employee to Use Work Time for a Personal Projects?

actions" (dictionary.com, 2007). Therefore, it needs to be considered whether or not the actions of the employees were right or wr...

Clust; Group Buying

market. The company with the first mover advantage was Mercata, however, they followed a slightly different model closer to tradit...

Nurses & Liability Insurance

to a patient over the phone and trying to convey the urgency of that patient coming in for a consultation. The patient resists, so...

Apple Inc; Product Perception Maps

main issues are the levels of software and hardware compatibility, this is also a price sensitive market, the mass market is deman...

The Louisiana Purchase

of Spain "signed a decree transferring the territory to France and the Spanish agent in New Orleans, acting on orders from the Spa...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Events in Jefferson's Presidency

an ideal opportunity for the young country slip away. Spain had ceded its land holding in the Mississippi River valley to France, ...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Lease or Buy

more cost efficient in the short term as the cost may be lower, The advantages are that as title does not pass, in most cases the ...