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Essays 211 - 240

Energy Source Alternatives

free of pollution as it will rely on hydrogen and oxygen to create the fuel that will produce just water and not exhaust fumes (20...

Design of American Automobiles from 1930 until 1939

African Americans who had been restricted from purchasing these cars. When GM opened their doors to the minorities, they were able...

GM's Hybrid Car Crown Victoria and Marketing

departments and highway patrol organizations for their fleet cars. The Crown Victoria has been a police standard for decades. ...

Advantages and Disadvantages of the Electric Car

Most people dont realize that the history of electric cars is as old as internal combustion, but clearly electric cars never were ...

Car Racing History and NASCAR Marketing

race again but the races were rather disorganized (The Earl, nd). France was not going to give up his vision, though, and on Decem...

BMW Memo

This appears to be particularly true in light of the fact of entry of the Japanese into the luxury market. Lexus and Infiniti are...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Sibling Relationship of Raymond and Charlie Babbitt in Rain Man

Charlie Babbitt The character of Charlie Babbitt is established early in Fleischers novel and Bass and Morrows screenplay of the ...

United Kingdom's Leisure Industry and Car Ownership's Impact

the US soon spread and cars became more affordable and used in a wide range of ways. Convenience was a major factor, and it was i...

Overview of American Muscle Cars

In eight pages this paper discusses the desirability of the American muscle car despite sophisticated automotive technological adv...

A Regression Analysis Example

industry, with the share price for Ford and then the US retail sales for new car dealers (in millions). We will use this second se...

Used Car Price Negotiation

salespersons are going to use. For instance, one ploy is to ask the potential buyer if they will buy the car if they can agree on ...

Warranty and Advertising in the Automotive Industry

2001). The Japanese manufacturers allocate larger percentages to local spots - Nissan put 35 percent into spot TV, Honda put 33 pe...

U.S., China, and Pollution

Institute, 2002). Only one-third of urban Chinese have access to gas for cooking (World Resource Institute, 2002). The situation ...

A. Phillip Randolph and His Influence on Labor Unions

young Randolph, and in 1911, he made his way to Harlem in search of employment. Soon, he, too, was one of the impoverished Africa...

The Body In Consumer Culture: Performing Masculinity

buff model. Indeed, it can easily be argued that while there is some form of embellishment in most advertising, employing bodybui...

Marketing Communications and the Selling of Financial Services

or something better is seen to come along that the customer may lapse the product. As there are not the sales of an actual physi...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...

Clust; Group Buying

market. The company with the first mover advantage was Mercata, however, they followed a slightly different model closer to tradit...

Nurses & Liability Insurance

to a patient over the phone and trying to convey the urgency of that patient coming in for a consultation. The patient resists, so...

Apple Inc; Product Perception Maps

main issues are the levels of software and hardware compatibility, this is also a price sensitive market, the mass market is deman...

The Louisiana Purchase

of Spain "signed a decree transferring the territory to France and the Spanish agent in New Orleans, acting on orders from the Spa...

Strategic Information Management; The Case of Tesco

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

Events in Jefferson's Presidency

an ideal opportunity for the young country slip away. Spain had ceded its land holding in the Mississippi River valley to France, ...

Various Questions For Activity Exam

Considering all the various entities of "realistic ethical counseling dilemmas" (Frame et al, 1997, p. 107) within the industry, t...

Changing Commodity Prices

being celebrated. For the consumer there is a choice, they can choose when to eat, and this will impact on the price they pay. F...

Pharmaceutical Maketing Ploys and Viagra vs. Levitra

Advertising could be contended to be one of the most influential factors of our modern life. Advertising can, of course, take a v...

Currency Risk Management at McDonald's

and deal in the commodities that the company uses, such as orange juice. Mr. Pfaucht explains that he has to fully understa...

2004 Annual Report of Cooper Tire and Rubber

its electronic version. It is the electronic version used for this critique, however. One of the rules of conventional wis...

Discussion Questions on Strategy and Marketing

more targeted micro-marketing" (Mass marketing comes unplugged, 2005), primarily because it is no longer possible to gain a mass a...