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Essays 271 - 300

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Case Study on Management Change

In five pages this paper discusses management change in a case study involving management team structural changes sought by a head...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Strengths-Based Approach: A Case Study

the family identify the skills they already have and foster improvements by relating those strengths. In cases like the Browns, ...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

An Overview of Strategic Change

before a change strategy is devised. A model such as Baloguns Change Kaleidoscope is useful for this, as it maps out the different...

Change Readiness With Examples

in the organisation [sic], transition is in the mind of people" transition is far more difficult but change will not happen withou...

Proposing New Study Based on Old

A logical deduction would seem to be that those professionals with experience would have a different perception of the role of the...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

Dakota National Air Case Study Analysis

a network security services company, these unwelcome security breaches have been a regular occurrence within industry and governme...

Kim, Kim, and Lee's 'Modes of Foreign Market Entry by Korean SI Firms' Reviewed

An emerging market is "a country making an effort to change and improve its economy with the goal of raising its performance to th...

Richgro and Creation of an International Market

doors which can act as the basis of a product range which can be expanded. In this paper we will focus on only one main product, t...

Market Research on Frigidaire's Front Loading Washing Machines

and 54. Determinant attributes are performance and fashion 5. Upscale white-collar couples between the ages of 25 and 34 and betwe...

A Case Study of The Frigidaire Company

deal less water and energy. Americans were not willing to tolerate the problems of these early machines and by 1994, nearly all ma...

Case Study Analysis of Synergetic Solutions

employees with appropriate skills may be hired. CEO Harold Redd, has in his employ several people who will help the company make t...

AT&T Dallas Works Case

This results in a lack of communication and a lack of trust that will hinder any attempts to change procedures or motivate employe...

Tambrands; Marketing Case Study

and it may be argued that Procter & Gamble did not understand their market and the way make be developed in the same way. Prior to...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Eastman Kodak and the Digital Imaging Market

that Kodak already have, despite being behind some fo the competition; they have the expert knowledge of photographic that has bee...

The Promotion of Different Products and Services

and the attitude or values of the company. By looking at four different products in the way they are promoted different aspects of...

Case Study on Employee Relations

benefits, only the loss of jobs and new systems that create problems and management then shout about the loss of income when the m...

Making Changes at Morgan Stanley

This 3 page paper is based n a case study supplied by the student. Change is being made to the performance management and evaluati...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

CHANGE MANAGEMENT, TATA AND DISCUSSION

zone and it takes a lot to get them to move from it. The problem with much of the change management philosophy is that it doesnt t...

UK Ice Cream Market Case Study

this time Unilever and Birds Eye Walls had effectively created almost monopoly condition in the CTN market (Brennan et al, 2003). ...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...