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Essays 241 - 270

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

Proposing New Study Based on Old

A logical deduction would seem to be that those professionals with experience would have a different perception of the role of the...

Change Readiness With Examples

in the organisation [sic], transition is in the mind of people" transition is far more difficult but change will not happen withou...

American Male Adults and Consumer Behavior

are cases in which a point mass summary might not be appropriate. For this reason this example essay paper takes a look at how a ...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Strategic Direction Case

This paper presents a case study about how the owner of a small store planned to make changes and how the changes linked to the vi...

SWOT Analysis JP Business Solutions

In a paper of eight pages, the writer looks at a marketing case study. A hypothetical marketing plan and SWOT analysis are develop...

Merck Case Study

extensive damage to the company on its reputation and its financial performance. The structural considerations may be argue...

Marketing an Ice Rink

the session where there are many have been referred to as kiddie sitting sessions. There is also the couple market, and Ty has not...

How Should Starbucks Expand?

prudent the same level of investment as estimated for 1999 will be continued, E is for estimates and F is for forecast. Forecastin...

Changes at ATH MicroTechnologies

also some areas where there may be subjectivity in the way that the reports are prepared. The last earn out payment is based on sa...

Merrimack Tractors Case Study

assumed to be the same in 2008 as they were in 2007, and the tax rate is assumed at remaining at 35%. The pro forma income statem...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Blair Water Purifiers in India- A Qualitative and Quantitative Case Study

as inductive reasoning. The strength of the quantitative approach is in its reliability or the repeatability of the pattern. The...

Marketing Plan Development

a high level of performance, but now hey need to finish developing the product and then sell it to their customers. There...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Techniques in Advanced Marketing

This paper consists of twenty pages includes content analysis, case study research tools, and discusses such marketing techniques ...

Catalog Sales Decline of Land's End

is to rise more quickly than inflation & wages, people are less apt to be willing to pay augmented rates for shipping and companie...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Case Study on Management Change

In five pages this paper discusses management change in a case study involving management team structural changes sought by a head...

Hypothetical Business Marketing Case Study

In eight pages this paper presents a first person hypothetical case study on marketing a new business in a consideration of financ...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Consumer Behaviour and Marketing a Hotel

be looking for the best deal, the most service or facilities for the lowest price, where love is involved they may be looking for ...

Information Needed by HCHE

The first consideration is who the companys customers are or should be. Markets are segmented and the company do not know who thei...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...