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China and Microsoft

revealed that Microsofts Foxpro by far led its class of software programs in the PRC, accounting for 65 percent of its class. Thi...

Justice and Ethics II

it is likely that he is carrying a significant amount. If he reaches his destination in no worse physical condition than that whi...

SWOT Analysis: Whole Foods

it spends a lot of the cost of expansion. Its customer to employee ratio is too high in the current situation. It must support a l...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Domestic Violence and Criminal Investigations

country on a regular basis, the good news is that many concerned people are trying very hard to fix the system. And, it is throug...

Competition Policy and European Union Law

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

British Cunard Line Ltd. Marketing

Cunard likely does need to give more attention to price-oriented advertising, but it can use the advertising of competitors to its...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Marketing of Pornography

This paper assesses the pros and cons of publicly displaying pornographic materials and the harm such marketing can cause in 5 pag...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

Polypharmacy in the Elderly

In a paper of forty pages, the author reflects on the current literature to propose a specific approach to studying and changing t...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ...

Assessment of the Position of General Mills in the Ready to Eat Cereal Market

avoid head to head competition, which was good for all of these in the market. However, the environment has changed, there is an ...

Using SERVQUAL to Implement Improvements

fully utilized so that the primary goal of the organization is achieved, as well as retain the ongoing support of sponsors, the or...

Applying Marketing Concepts to Increase the Sale of Tickets at a Sports Stadium

support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...

English Law and the Creation of Certainty in the Trading Relationship

to be excluded by terms in contracts, such as the potential to expressly exclude the Contracts (Rights of Third Parties) Act 1999,...

Vanguard Pricing Decision

closest competitor. This indicates that there are some levels of differentiation which may be able to come on a premium due to the...

Finance 101

The paper is presented as an introduction to for a student studying finance. A number of different terms and concepts are defined...

The Importance of the College Major

accounting, the graduate will have invested money into an accounting career. If the student graduates and decides that he or she w...

Analysis of the Sullivan Ford Auto World Case

The owner had become well known in his community and was actually liked and respected (Lovelock & Wirtz, 2007). His daughter, Caro...

Economic Terms and Concepts

balance is once again achieved. Another word for balance is equilibrium (Investopedia, 2009). The law of demand states that the ...

Managing Demographic Changes

oak wood workers and fewer spruce wood workers. This change means that management must devise a new strategic plan for the company...

A CASE ANALYSIS OF BABYCARE

which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the produc...

Implementing an eBusiness Solution

the traditional mail order and once on the internet, or even twice on the internet. With the traditional mail order when a custome...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...