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industry. There are five general risk categories: safety risks, strategic risks, hazard risks, financial risks and operational ris...

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

Were able to pry a little more from the companys recent annual report, which dedicates a great deal of copy to employees (providin...

The company furthermore is "no-frills" (meaning no meals or snacks on board) and a no-assigned seats policy, which helps the carri...

that the organization can ensure that they continue to purchase fuel at the current rate, even if the actual market value of the c...

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

the lowest available airfare and instead fill the more expensive seats first, then the cheapest fares are released. This obviously...

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

of environmental conditions (Edwards, 1972). Furthermore, the model points out that any change of a component impacts the ...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

Discusses quality differences between American Airlines (a global competitor) and Southwest Airlines (a local competitor). There a...

Since the deregulation of the U.S. airline industry in the late 1970s, there have been a number of air carriers that have come and...