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seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

the lowest available airfare and instead fill the more expensive seats first, then the cheapest fares are released. This obviously...

and measurable results" (EHCS, 2002). Defining this further, there are three major phases when it comes to strategic management: d...

program. Continental does, however, face other issues when it comes to recruitment and retention. One is the continuation ...

nuts and drinks instead) and even a change in clothing. Rather than uniforms, SWA attendants and pilots dress casually, in polo sh...

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

of environmental conditions (Edwards, 1972). Furthermore, the model points out that any change of a component impacts the ...

need to have a great deal of specific knowledge (Bureau of Labor Statistics, 2007). Some pilots are recruited from the military fo...

for individuals backgrounds, abilities or even commitment to the company. At present there has been one meeting of most of the gr...

will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...

value for passengers with low process, a model that had been successfully developed by Southwest in the US. The costs are kept as...

Southwest is one of the US airline success stories, at a time when there is consolidation the airline industry Southwest may have ...

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

difficulties, the 2001 figures were poor, the operating margin was -11.5% and the 2002 figure was a lower loss at -9.8% the twelve...

the positions who were deemed to be more "normal." It also assured that those Americans with a disease which was thought to be too...

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

in 1989 an official policy of forming strategic alliances with other airlines. The first alliance included the Scandanavian, Aust...

This paper examines the airline dispute impact upon United Airlines in an overview that considers how safety issues have been impa...

In eight pages this paper considers former CIA director William Casey's unsuccessful leadership compared with Southwest Airlines' ...

In nine pages and 4 sections this literature review considers various management styles such as autocratic with the advantages of ...

In six pages this paper presents an overview of the airline industry in a consideration of Southwest Airlines from an economic f...