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Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Nicholson File Company and Cooper Industries

sales and profit coupled with very conservative financial policies. Additionally, the Nicholson family and the company management...

ACME Development Contracts Advantages and Disadvantages

In this case study consisting of five pages ACME Trucking Company's development contract types are assessed in terms of advantags ...

Food Service at the San Diego Village Inn Motel and Restaurant

functions would be his most profitable route. Village Inn is a franchise and so must follow specific guidelines set by the parent...

Success Components of Southwest Airlines

In twelve pages this case study examines the components of success employed by Southwest Airlines in a consideration of its mark...

Word Processors and Marketing Campaign Management

In six pages the fictitious 'Speak Your Mind Version 1.0' product that would allow computers to literally be spoken to by word pro...

Global Expansion and Tax Advantages

In twenty five pages this paper examines a fictitious case study of a corporation in New York that is contemplating Ireland as a...

Toyota's Problems and Solutions II

still making cars that are too large in size for a market that desires a "compact" feel. If Toyota is to regain the reputation th...

Antitrust Regulation and its Direction

In eight pages the direction of the United States' antitrust regulation is analyzed in a discussion of the long distance telephone...

Future Education and Computers

In ten pages future education is contemplated with a discussion of case studies and consideration of such topics as interactive me...

Society and Stalkers

In eight pages this paper examines several case studies on stalking from psychological and sociological perspectives. Seven sou...

Gangs and Females

In five pages this research paper examines gang participation as it pertains to girls with backgrounds, home life, and abuse among...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

Unihost and Raising Capital

to the case this was the 1997 profit margin so is a good guide. Now we can look at the income from each of the projects, the incom...

GuidingLight Enterprises Consulting

using only the criteria of consultants areas of specialty and whether the team leader expects to be able to work with them well. ...

The Economic Value Added EVA Assessing Pepsi vs. Coke

at all aspects of capital that are used. With debt and equality, the best place to find this is on the liabilities and equity sid...

Discrimination and the Case of Texaco

N word by executives -- an incident that made the news at the time--is not as significant as the revelation that the company did n...

Personnel and Organizational Change

everything that had gone wrong her first year -- the mistakes she had made on projects, the people she had upset with some of her ...

Exercise in Making an Ethical Decision

the cracks of indigent health care. The hospital quite naturally is concerned about the cost of continuing to provide care for Mr...

Disparate Treatment and Raytheon Co. v. Hernandez

organization has a policy of not rehiring people who had engaged in workplace misconduct in the past (2003). The respondent filed ...

Mercury International Ltd and Critical Issues

designed the shoes for their own use, as this was an unsatisfied gap in the market. As word spread that these were being made the ...

Krispy Kreme Doughnuts Case Analysis

into the 2000s, Krispy Kreme shifted from a wholesale bakery strategy to a "specialty retail strategy," emphasizing the "fresh, ho...

Mentally Challenged Individuals and Contract Law

stories are legendary about people who receive their tattoos under the influence. The problem is that with mentally challenged i...

The Function of Technology in a Grocer's IT System

peak hours, does it take longer for the customer to get through?). What role would a database play in this particular syst...

Characteristics and Performance of Thirty Six Airports Statistically Analyzed

an analysis such as this as it measures the most popular result and no two airports are likely to have the same result. The median...

The Elderly and Alternative Care Choices

runs $127 on average (Cummings, 2002). The goal of the ALF is to help senior citizens maintain as much independence as possible wi...

Aspects of Global Expansion

results and it can also be costly. Once goods are produced they need to be exported to the country concerned. This may...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

South Tech Charter High School and Social Studies Teachers' Evaluation

In eleven pages this paper presents an overview of a five chapter research study that considers this schools social studies' teach...

Jarir Bookstore in Saudi Arabia

of the world following the turn of the new century. It maintains a wholesale division serving government and corporate sales, and...