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Essays 271 - 300

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Southwest Airlines as a Learning Organization

management absolutely needed to convey to employees "that what they do matters. Thats why we share with employees the letters we g...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Generic Strategy of Southwest and its Fit with SWOT Factors

strategic choices and how it is aligned with the vision and mission statements. 2. The Strategy of Southwest Airlines Michael P...

Southwest Airlines Culture and Structure

of US airlines, supported by an efficient operating model with aircraft turned round quickly to maximise the revenue generating ti...

The US Airline Industry - PEST and Porters Five Forces Analysis

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

Oil Prices and Airline Budgets

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

Kevin and Jackie Freiberg's Nuts!

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

ENVIRONMENTAL OVERVIEW OF SOUTHWEST AIRLINES

things through the Southwest Way: A warrior spirit, a servants heart and a fun-LUVing attitude (LUV is the stock symbol under whic...

The Position and Strategy of JetBlue Following the Valentines Day Debacle

being difficult for the entire airline industry. The International Air Transport Association projected in 2007 that the 2008 perfo...

Successful and Unsuccessful Leadership Examples

are empowered to help the customers. The main aim is for the call center operatives so solve the customers problems. This aim is t...

The Marketing Mix of Southwest Airlines

seen as a maturing industry, and can intensify competition among the largest remaining firms (Hooley et al.,, 2007). The airline i...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Case Study, Benign Prostatic Hyperplasia Case

This case study analysis offers a thorough overview of Benign prostatic hyperplasia (BPH). The writer discusses the symptoms and s...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

Choosing a Well-Known Personality to Endorse an Airline

The writer looks at the way an airline may choose a celebrity for an endorsement marketing campaign. The example of Singapore Airl...

Low Cost Airlines and Measurements

that defines which are the important independent variables in any scenario. The measurable appear to be a range of factors, but ar...

Southwest Airlines Fortune 500 Company Analysis

consistency has given it real strength. Southwest has turned a profit every year for the last 31 years, including 2001. When o...

A Sample Dissertation on Low Cost Irish and UK Airlines

trying to compete. The use will be limited as the company is not in direct competition. The airline is used in many examples of st...

An Analysis of British Airways

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

'Applying Airline Safety Practices to Medication Administration' Article Review

establish policy guidelines. In the administration of medication, "processes have been virtually ignored in the search for EBP" (...

Analysis of American, Southwest, and Delta Airlines

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

A Discussion Concerning African Literature

when examining the beauty in nature. According to a student writing on this subject, Bass (1990) provides many examples of the f...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

lOw-Cost Airline That Did Not Make It

Many small airlines were founded in the 1980s, some were successful, some were not. This essay discusses People Express airline. T...

Africa and an Effective and Incorruptible Authority Establishment

& Nwankwo, 2003). Authors say that if any effective reform is to be initiated, such as in the form of debt relief, it must be don...