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Essays 481 - 510

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Strategic Analysis of BHP Billiton

The writer examines the business strategies, competitive advantages and sources of value within this large diversified natural res...

Final Project Proposal, Childhood Obesity Research

This paper offers an overview of the plans for a research study that pertains to childhood obesity. The study will target a specif...

Strategies for Starbucks, Amazon and Southwest

product may be a variant ion the existing beverages offered; for example a new type of frapachino, or something to join the recent...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Assessment of the Value Enhancement Plan at Ford

Ford share. The latter part of this offer was subsequently amended to allow for a combination rather than a choice between these t...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

Harrison-Keyes Project Risk Management Plan and Defense

cost effective and potentially profitable. The development of the e-book format can be seen as an extension of the way that many ...

The Importance of Effective Selection and Recruitment

capital (Porter, 1985, Mintzberg et al, 2003). Any business will have numerous goals. These may be complimentary or contrad...

A-B-Zee HRM Recruitment Case Study

company. The link between strategy and recruitment is also seen in the way that recruitment is taking place in an area where there...

Global Communication Case Study

indirectly. This may be a straight forward consideration of the profit margins, or issues such as the future stability and securit...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Change for Firms Facing a Financial Crisis

The paper is written as a literature review examining different aspects and approaches to change that are pertinent for firms tha...

Furniture Bank Case Study

activities. A major consideration for the acquisition of the trucks is to assess the value it will provide. The acquisition of t...

Developing a Strategy for Logitech

Logitech need to develop a new strategy to support further growth as a result of changes in the IT market. The paper examines the ...

Fictitious DuoLine Production Company

In five page this fictitious manufacturer of dual atomizers is examined. There is no bibliography included....

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Slide Show Video Script

on an original motor-related project of their own. Cut: The White House. By 1991, the idea for a V-14 engine was ...

MSW Program Admissions Essay

a lot to offer, especially for culturally/ethnically diverse populations. As a result, I am currently pursuing my MSW degree beca...

Change Management and the Fictitious Ryanair Corporation

section to Ryanairs need for change. Though we dont know much about Ryanair, we can be general enough so that this "change paper" ...

Does Activity-Based Costing Method Give Companies a Competitive Edge? - Case Study Research

Table of Contents 1. Introduction 3 2. Methodology 4 3. Case Studies 12 3.1 Bluemount...

Strategic Impact Of E-Business Supply Chain Management; The Case of Asda

and with regular supplies needing to be delivered there can be a high opportunity cost where stocks of goods are depleted, not onl...

Managing Change; The Chemical Industry

be effect the change must be permanent (McCallum, 1997). For a chemical manufacturing plant there have been numerous change...

Accounting Cases; Costing and Sunk Costs

This 8 page paper looks at two case studies supplied by the student and discusses the different accounting concepts presented in t...

CONSUMER DECISION-MAKING AND MARKETING

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

Dow and the Chemical Industry

is that many of the products are essential and are inelastic, for example areas such as agrochemicals have a high and rising deman...

Financial Case Study of Devon and Lincoin

firm as they have a higher turnover and gross, operating and net profits compared to Lincoin. However when comparing the firms, it...

McBride Case Study - Problems and Solution

of accountants appointed, which is likely to mean at the internal accounting functions on likely to be compliant. Corporate gover...

Stakeholder Consideration in the Case of Longhurst Pulp and Paper Mill Case

and considers stakeholders the issue of legitimacy and power as well as responsibility on the part of management need to be discus...

The Effect of Refunding or Reorganizing Existing Debt Obligations

of implications. There will often be a shifting of debt from one finance source to another, this may or may not involve a change o...