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transferring technology from other parts the company, change the way in which management is taking place in order to embrace long-...

This 7-page paper focuses on a marketing analysis of the Harvard Business School case study "Reversing the AMD Fusion Launch. The ...

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...

There have been hundreds of research studies and articles written on the competencies a person needs to be an effective global lea...

This essay is a proposed study about the implementation of the Global Combat Supply System—Army (GCSS—Army). The proposed study f...

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

visibility of the brand also may not always be a good move, the context in which this is seen will also be important in the format...

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

In a paper of five pages, the writer looks at green businesses. A case study is used to explore the question of international mark...

planning. It necessitates a fine balance between a robust compensation package that will satisfy employees, inspire their loyalty,...

problem is that in 1970, it was suggested that Nestle was profiting at the expense of third world mothers. While breast-feeding is...

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

way to enter the Japanese market (Endo, DATE?). There are many reasons for this (Endo, DATE?). Domestic partner is familiar with l...

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

extension of the current market, they undertake the same processes, with the monitoring and recording of all environmental conditi...

may be of variant importance. It is only by understanding the variables and how they impact on the marketing mix that we can start...

outside the boundaries of the United States, and certainly outside the boundaries of Maine. At present, the Hurricane Islan...

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

and continue to find holes" (Security Directors Report, 2003, p. 1). What should corporations do? Limit business travel to the min...

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...