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Essays 451 - 480

Comparative Analysis of Consumer and Business Marketing

In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

Case Study of Dell Ventures

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

The History of Accounting and its Career Benefits

would not have taken place. This essay will examine the history of accounting, even while explaining why accounting is a g...

Mexican Cement Company CEMEX

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

Dell - A Case Study

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

E-Commerce and the Marine Shipping Industry

A paper written dealing with the impact of e-commerce on maritime shipping. The author uses AP format and includes proposed study ...

Bubbles and Doughit Case Study Analysis

the public eye or not. In fact, the way a company is perceived by the public, whether true or not can determine whether it is suc...

Multinational Enterprise Growth and Influence of Global Financial Markets

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

Company Computerization

as a database, these may also be integrated in with other programmes. For example, Excel is easily used with other Microsoft offic...

UK's Adidas Marketing

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

Pfizer Case Study

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

Applied Social Research/Whyte and Yin

and racketeering. Whyte readily acknowledges that he had no training in either sociology or anthropology when he began the rese...

Crestfield Furniture

has an employed sales force that do not work for anyone else, instead they get a salary and then a small commission on the sales. ...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

Case Study of Enterprise Rent A Car

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

Investment Risks

but is already owned. The further $16 million investment for additional facilities will not be needed until year 3. To ensure that...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Decision Making in Paradise - Part 2

facilitate the transfer of skills which often occurs with foreign direct investment. Weather is also a factor: located in ...

Citrus Glow Case Study

IPO is to be made there will also be significant IPO costs, as well as the resources which are used to make and support the IPO, w...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

Research Proposal: Airline Industry Profitability and Risk Management

A 73 page paper discussing risk management and its effects on profitability in the airline industry. The paper is a dissertation ...

Harvard Business School Case Study Analysis: Giant Consumer Products

ROMI too (Bharadwaj & Delurgio, 2009). In other words, the company could not do an off the cuff investment in a sales promotion wi...

Analysis and Recommendations for Bundy Asia Pacific

transferring technology from other parts the company, change the way in which management is taking place in order to embrace long-...

Products and Market for Best Pastries

The writer looks at a case study of a fictional firm opening in Texas, the Bakery business is described in terms of the product it...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...

Anthropology Benefits to Performance Studies

rooted in the behaviors of pre-historic man and has played a primary role in the evolution of human cognitive functions (Beeman). ...

Hurricane Island Outward Bound School Marketing

outside the boundaries of the United States, and certainly outside the boundaries of Maine. At present, the Hurricane Islan...

Hurricane Outward Bound School Marketing

years later. 2.1 Current Market and Marketing The school operates in the outward bound market. Set up as a non profit making org...

Student Case Study on Dentyl pH and Fresh Breath

2003). The company with the largest market share is GlaxoSmithKline Plc who claim nearly 29% of the market, Colgate-Palmolive ar...