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International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

A Company Case Study of Amazon.com

In this paper consisting of five pages the company created by Jeff Bezos in 1994 is examined in terms of SWOT analysis and examina...

Case Study on National City Bank Corporate Code of Ethics

In ten pages ethics policies, their significance and application, are discussed in this case study involving National City Bank's ...

Hiring and Assimilation of Females in a Sales Management Fictitious Case Study

This paper presents a fictitious company case analysis in eight pages of the problems an older manager faces concerning the hiring...

HealthSouth Rehabilitation Managerial Case Study

within its thirty-six markets (24 states) is reportedly similar HRC themselves. Differences are judged primarily on the quality o...

Nike in the 1990's Harvard Business School Case Study 9 595 102

In a case study consisting of seven pages Nike's focus during the 1990s is considered with a recommendation that its core business...

Case Study of Boeing

In four pages a business management case study of Boeing is presented in terms of micro and macro analysis, strengths and weakness...

Management Case Study of Harley Davidson

In eight pages this case study of Harley Davidson focuses upon quality management efforts to resurrect the company beginning in th...

Case Study of GM and Chrysler

In five pages the automobile industry comebacks of GM and Chrysler are examine in terms of their very different business conceptua...

Case Study of AMP Incorporated and Technology Management

In six pages this paper examines the technology management of AMP Incorporated in a consideration of Managing Technology by Lowell...

Global Business and Harvard University

In ten pages this research paper considers how the management and marketing of Harvard University qualify it as a global business ...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Nestle's Baby Formula Business Ethics Case Study

In eight pages this research paper considers Nestle's practice of providing new mothers in third world nations with free infant fo...

Controversy Involving Gays in the Military

In seven pages the U.S. military is examined within the context of the controversial laws attempting to prohibit homosexual entry ...

Case Study on Management Change

In five pages this paper discusses management change in a case study involving management team structural changes sought by a head...

Total Health Plan Project Management Case Study

human resources director. The remaining steps in this project are presented on the following pages. PART I: PROGRAM Proje...

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Case Study of Collections and Credit

A hypothetical case study consisting of twenty pages examines how to initiate collection practice changes for the sake of improvem...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Malaysia Vision 2020 Case Study

In seven pages this paper examines Malaysia in a case study that focuses upon the impact of Vision 2020 upon the country's economi...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

SWOT Analysis and Case Study of Video Concepts

the local market in Lexington would be too small to be able to support a local Blockbuster location. Nonetheless, Blockbuster bui...

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

Case Study on Entrepreneurship

In four pages a person's efforts to start a local food delivery business is examined in an analysis of socioeconomics, demographic...

Case Study on Computer Consulting

In nine pages a case study of CompuGear Inc. is considered in terms of current issues facing a professional computer consulting fi...

Overview of a Personal Career Assessment Model

In six pages this paper discusses an entry level management position in a personal career assessment model that includes professio...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Case Study on Multinational Organization and HRM

In nine pages this paper discusses a case study on a UK production facility initiation by a Korean company in an examination of mu...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...