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Essays 781 - 810

Exporting Computers to Kenya

both computer systems and the Internet on the rise. Though South Africa is considered the "leader" in such a field, Kenya is defin...

Fortune's 2 of the '100 Best Companies to Work For

diversity), and pride/camaraderie (philanthropy, celebrations)" (Levering and Moskowitz, 2005; p. 97). If news that could affect ...

A Profile of Blue Diamond Growers

for almonds as well -- certainly almonds are found in candies and as snack foods. But theyre also used in ice cream (as pistachios...

Problems, Marketing, Johnson and Johnson, Pfizer, and Merck

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

The Possible International Expansion of Albertson's

over as Chairman of the Board and CEO (Albertsons, History, 2005). McCain expanded Albertsons even more (Albertsons, History, 2005...

Harte Hanks Environmental Analysis

In four pages the Harte Hanks direct marketing services company is the subject of an environmental analysis that features Porter's...

Case Study of Coca Cola

a brand, and the segments attracted will be the same across the national divides (Levitt, 1983). This may also be seen as a risk s...

New Product Planning and Launching

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

Competing with Supermarkets in E-Commerce

to support the operational overheads. Tesco and Sainsbury are taking this longer term approach and are also seeking to gain more ...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Morocco Holiday Package by Airtours

but these problems had now been resolved. The destination was also being marketed as competitive as a winter-sun destination, a ni...

Sales of Italian Travel Cooking Tours

consideration is apparent on their websites, eachs tool of choice for marketing. In fact, it appears to be the sole marketing tool...

Operation of a Foreign Office

feeling (Conflict Research Consortium, 1998). More real examples of cultural mishaps: * Denise Taylor receives an URGENT message ...

A Profile of Boots

and two speakers. Fifty years later, however, ...my own household has three cars, five telephones (not including three cell phon...

Strategies For Marketing Cosmetic Lasers

This paper examines the marketing strategies utilized by a company selling cosmetic lasers for surgery and hair removal. This sev...

Electric Utility Industry Deregulation

In twelve pages the market impacts of dergulating Duke Energy, Enron, and Southern Company are examined. Fourteen sources are cit...

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

Mountain Man Beer Company Case Study

least risky strategy when the alternative declines are considered. 2. Introduction Mountain Man Beer Company (MMBC) is a family...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu...

Assessment of BabyCare

have a track record, making it easy to assess the returns that may be expected. However, it is well known that past performance is...

Internet Gerocery Shopping and the Case of Webvan

an already low average operating margin (4%) * Need to build warehouses and hubs to * Less choice than traditional stores * Hi...

Assessing the Quality of High Heeled Shoes for Babies

and the high heels in the shoes are also very soft, so that as baby kicks out the heels will bend and squash. These shoes are a ...

Enhancing Customer Value

paper we will be applying the theory to a supposed service company that is a strategic business unit of a larger company. 3. Anal...

How Mercedes Benz have Designed Cars to Meet Customer Needs

Mercedes Benz is the oldest automotive company in the world, the writer tracks the way that the firm has designed the cars over th...

Internet Marketing To Age Group 13-17

himself and his social significance, social networks provide that measure of acceptance every youth aspires to achieve. These for...

Sample Business Plan

the aim of marketing and provides services to eradicate areas on knotweed that already exist or appear in the South Wales area. Th...

Global Mobile Phone Industry Overview

Jolly (2002) also reports that there were an estimated 150 million cellular telephone subscribers in China. There is some disagre...

Beaches International Cuisine Business Plan

means little without underlying superlative quality of product. Beaches will offer the areas finest international cuisine. ...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Travel Agency Business Plan Start Up

controlled by the top 4 travel agents (Euromonitor, 2004). However, there are many opportunities, it is becoming more soc...