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Essays 1051 - 1080

FORMULATING TARGET MARKET STRATEGY

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

Management Planning at Tyco

Bonuses paid to the highest-ranking Tyco employees helped to drain the company of operating capital. In the year Breen arrived, t...

Auditing Intangible Assets

It is only by auditing that the real value when auditing is undertaken tests need to be put into place to ensure that values repor...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Leadership at Johnson & Johnson

A 4 page paper discussing leadership and communication at Johnson & Johnson, which consistently occupies some place in the top ten...

Fashion Research Paper on Interchangeable Pockets or Hoods

market compared to the older teenage market (Simpson et al, 1998). This is a trend that does not appear to be decreasing (Euromoni...

JKA Case Study

company chooses to use a standardised strategy there are many benefits, the economies of scale and a guarantee of consistency are ...

Stainless Steel Studios Inc.; SWOT Analysis

will always be a high level of dependence on key personnel within the company. They are needed in order to undertake the developme...

Cerner Corporation - Training Analysis

the paper provides an approximate cost per participant and an evaluation method to determine its effectiveness. Part I: The Cerne...

International Expansion

models may be divergent, but they have several characteristics in common. For example, each has a method of progression with the a...

Mortgage Market Failure

that the current mortgage industry problems may have in extension, specifically in terms of housing prices. Market correction of ...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Outsourcing by American Firms; Political and Economic Influences and Results

of the associated costs, including health insurance costs and legal costs. There are many areas of outsourcing, one of the major a...

Populations Services International Marketing Case Study

motivations for purchasing products, are likely to be divergent from the male market. The strategy used was a reflection of the st...

Operating in a Changing Environment; Caterpillar and Cingular

services and the extension of the services offered. The company developed and enhanced three areas of service which were offered; ...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

Macomb County, Michigan - The Effects of Urban Sprawl

This 20 page paper considers some of the effects of urban sprawl on a Detroit suburban area. The writer considers the effect from ...

Dell Computer Company's Merits

In five pages this paper discusses the supplier, competitor, and customer merits offered by Dell Computers. There are 4 sources c...

Economic Impact on Ford Motor Company's Future

In five pages this paper which also includes an Appendix of one page discusses the effects of economics upon the automobile indust...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

'Excellent' Company's 8 Attributes

In five pages this paper analyzes Thomas J. Peters' and Robert H. Whiteman's In Search of Excellence Lessons from America's Best ...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Analysis of a Linear Products Company's Production

In ten pages this company's production requirements are analyzed in a consideration of inventory and costs. Two sources are cited...

Insurance Company's Fraudulent Sales Practices

In ten pages this paper examines the types of unethical sales practices associated with the hypothetical Prudent Life Insurance Co...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Boeing Company's Financial Analysis

In six pages Boeing is examined in a financial analysis that considers corporate balance sheets, financial ratios, WACC, and CAPM....

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Case Study on a Tractor Company's Export Planning

In five pages this report considers a student submitted case study regarding export markets for reconditioned tractors and future ...