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Essays 181 - 210

Property Rights of Native Americans

In seven pages this paper discusses the Native American views on land ownership in a consideration of culture, sovereignty, and th...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Middle East and Mobile Phone Companies' Target Marketing

received by other base stations or passed on to the traditional network meant that the telephones provided a useful service not re...

Fictitious Company's Marketing Plan for a New Product

buy this as a novelty. It is something that an owner can use to train a dog as well. Instead of rolling over for example, an owner...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Due-on-Sale in Michigan

"Except for a residential window period loan, a lender may enforce a due-on-sale clause in a real property loan in accordance with...

Target Market and Integrated Marketing Strategy for a New Archery Company

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Marketing for a Ferry Company

so that they occupy a meaningful and distinct competitive position in the target consumers mind". This is important to note that i...

Covenants; Australian Law

or users of the land. However, some instances may be seen as singular in the benefit they bestow. In the case of Osborne v. Bradl...

Design Company in Cyprus

2007). Corporation tax is the lowest in Europe; a flat rate of 10%, next closest in corporation tax rate of 12.5%. In addit...

A Marketing Plan for Highland Spring

opportunities and threats. 2.1.1 Strengths The position of the company is a strength. The company is currently the second l...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Southwestern Forest Land Management and Land Grants

In ten pages this paper discusses the Southwest U.S. in a consideration of Spanish land grants and the controversy involving manag...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ...

Will Fresh and Easy be a Success?

time to increase market share and be in a position where they can become a dominant player in the US market, this is also going to...

Advantages and Disadvantages of Blue Ocean Strategy

been a unique case study, and while it demonstrates the way a market can be created in order to compete, it is also a very limited...

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

Exploring the Marketing Concept

However, some examples might help in exploring this compelling topic. Marketing is important to organizational success. Again, on...

Marketing Case Study of Ben and Jerry's

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...