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Essays 1141 - 1170
The current position of online retailer Amazon.com is considered in ten pages first in terms of its strategic position and then di...
In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...
In five pages this paper examines the target market and segmentation for the Kia advertising campaign launched by Ford Motor Compa...
In six pages this paper discusses the Internet automobile seller Autobytel.com in a consideration of competition and how to devise...
This 10 page paper discusses the way in which Wal-Mart uses information technology. The retailer has the world's largest IT system...
In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...
In eight pages this paper examines the information technology uses of Amazon as a way of creating competitive advantage and also c...
In six pages this paper based upon Harvard Case 9 380 091 examines Spain's complaints regarding Ford Motor Company's alleged breac...
In fifteen pages the history and strategic marketing of this company are examined along with political, ecological, and cultural e...
In twelve pages company profitability is examined in a consideration of various market influences and references are made to suppl...
structure here is one where a distributor gaining exclusivity will also take on the costs of promotion knowing that they are the o...
The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...
Financials. According to a press release on September of 2002, the Bulgari Group announced a "turnover" of $338.3 million (Euro), ...
to secure money from venture capitalists eventually, after a great deal of persistence. * Petermans idea was somewhat original in...
BMW X-5 sport utility vehicles" (2001, PG). Another issue is that for the next several years to come, the ever-worsening economy ...
The capital structure is one of these. The way that a company is funded is seen as important by some. Capital will come from one o...
(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...
develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...
In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...
In the survey of loyalty in the different sectors a points scheme is used, Avis achieved 119 point out if 120 (Avis, 2001). In ter...
have been used on full service restaurants and expectable in supermarkets, the substitute markets, for many years. When business i...
"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...
as a database, these may also be integrated in with other programmes. For example, Excel is easily used with other Microsoft offic...
such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...
the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...
existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...
of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...
The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...
Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...
The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...